We've all heard the adage "Content is King". And in a lot of ways it make sense. We live in a world that has a voracious appetite for content. Social Media needs constant content to keep people engaged. Google needs content to have something to analyze and rank in its search engine. Companies need content to attract new customers and to establish authority and trust with their visitors.
That's a great argument for content's supremacy.
But here's the counterpoint. Any single piece of content, while important, will eventually fade away with time. Consistent content is key. Regular, predictable content is what helps Google, will drive repeat visitors and will keep you visible on social media. Too many companies, solopreneurs or hobbyists lose the battle with consistency and lose all of the benefits that come with content production.
How to Blog Consistently
Here are 6 ways to improve your consistency and gain the business benefits of producing regular blog content:
1) Keep To A Schedule
Set a realistic schedule and keep to it. Don't set an idealistic schedule that will demotivate you (e.g. twice/week, once/week). In a company, have someone on point to make sure the schedule is followed.
2) Use Content Curation Techniques
In addition to original content, share some of the amazing content available out there by curating great content. Curationsoft is one tool to help you find recent blog posts, videos or pictures by keyword and insert them into your post.
3) Use Blog Writing Formulas
How-to posts and list posts are consistently strong post types that resonate with readers and get lots of shares in social media.
4) Accept Guest Writers
Your partners, industry contacts, industry bloggers, or even customers would get value out of writing for you (by exposing their brand to your audience). You get help with your content calendar. Invite others to contribute to your blog (just make sure you reserve the right to edit or reject posts).
5) Conduct Interviews
Gain expert insight for your audience and use industry contacts to produce the "thought" in the thought leadership. You can put audio, video or textual content to post the interview content (or a summary of it).
6) Use Existing Company Assets (or generate more)
Repurpose old white papers or presentations. Utilize existing videos, pictures or other existing content. If you don't have any now, create new video or pictorial content (it doesn't have to be professionally produced) and be aware of the re-purposing potential of any new presentations or other content you create.
Are you creating content consistently?
Yes, you need to create great content. Without great content you won't rise above the rest. But more importantly, you need to make sure you produce content consistently or your great (old) content will become forgotten while others grow their content and customer "mind share". Make sure you learn how to blog consistently and you'll get better results from search, social media and from your customers.