What Does "Bounce Rate" Mean, Really?

If you've heard people talk about their "bounce rate" or you've seen it calculated for your site in Google Analytics, you've probably wondered what it really is.  The following infographic from the geniuses at Kiss Metrics breaks down what bounce rate is, how it is calculated, and how if affects your site in the eyes of almighty Google.

bounce rate infographic

Click on this image to see the full infographic

So what's your bounce rate?  And how do you plan to lower it?


  1. I'm a bit confused about bounce rate – why is it a problem if your visitors go to a page on your site and then not go to any other pages? What if they got all the info they needed from that one page?

  2. Thanks for the info, sometimes achieving 100% is not so good.


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