What Does “Bounce Rate” Mean, Really?

If you’ve heard people talk about their “bounce rate” or you’ve seen it calculated for your site in Google Analytics, you’ve probably wondered what it really is.  The following infographic from the geniuses at Kiss Metrics breaks down what bounce rate is, how it is calculated, and how if affects your site in the eyes of almighty Google.

bounce rate infographic

Click on this image to see the full infographic

So what’s your bounce rate?  And how do you plan to lower it?

About Jack Humphrey

Jack Humphrey is an internet marketing consultant with 12 years of experience under his belt. He does a weekly podcast called the Friday Traffic Report with co-host Jim Stroud and is the author of Bending The Web.