Google has rolled out several algorithms that are designed to enhance the experience of the average internet user, and rank pages. Google and Panda are the strongest and most capable algorithms which have are constantly being enhanced. As a matter of fact, the fat Panda, which is focused on dealing with low quality and duplicate content, has been updated for over 25 times. In the meantime, the Penguin has also received a major update in 22 May 2013 which has taken the fight against spam to a whole new level.
Sadly, Google’s engineers have confirmed that they will no longer be announcing updates, as they find them unnecessary. In their opinion, Panda and Penguin will be incorporated into their indexing processes, and webmasters should play by the rules, not prepare their weapons for the next algorithm refreshment. The question on many lips is, what do we do from here on out? According to the Guest Post Shop Blog, the best solution is to continue creating great content, may it be written, visual or audio.
The only way to succeed in the online world is to be always on the lookout for the latest news, to read everything there is to read about search engine optimization tactics, and to come up with inventive ways to rank better on SERPs. Sleeping on the job will get you nowhere, so for all the content creators out there, here are three essential fixes that they should apply to their content pages. They will not only save you from being hit by Panda, but they might also increase your organic traffic and readership.
1. Thin Content Pages
According to Matt Cutts, Google loves content, and that is easily noticeable. It doesn’t matter if you are the owner of an eCommerce site, or blog, because you absolutely need content in order to pass the Panda test. This is because thin content pages are considered to have no value for the user, and they will not rank well on SERPs. As a matter of fact, they might even get penalized or marked. The solution is to always add at least 400-500 words for each article, and also discuss subjects that are relevant to the latest trends. To be honest, I really don’t think that it is complicated to write a 500 word article, because if you really want to discuss important matter you need to cover a lot of ground.
2. Duplicate Content
You have probably already heard about duplicate content, because it is a tale as old as time. Nevertheless, while it may have been acceptable a few years ago to have duplicate content, today it is possible for you to fall in the rankings only for a few articles that are copied. Panda will severely punish content that is copied (unless the page is a news-page, and speed is required in order to inform people), so if you really care about your web-page, make sure to avoid it. You should definitely consider taking actions against duplicate content, or your site will suffer. Duplicate content also refers to duplicate meta-data and descriptions, so make sure you fix the SEO issues like canonicalization, 301 redirecting, and blocking pages via Robots.txt.
3. Poor Quality Content
Use the numerous analytics tools available online in order to identify the pages that are not performing well for your site. Low quality content may be an evil that is smaller than duplicate content, but it is still evil. You can determine the quality of your content by using certain tools, or simply by checking the number of visitors. Don’t forget that content is not only written. You can always use videos, images or infographics to prove a point, or to add a special twist to your posts.
Anna Robeson is a SEO enthusiast and social media specialist who is interested in the latest news about technology. When she isn’t scouring the internet for interesting news, she likes to write interesting articles for her readership.