The 250 Most Expensive Keywords

If you do Google Adwords advertising, this is a page you'll want to put on your bookmarks. Markus Allen is tracking the 250 most expensive keywords on Google Adwords and updating the list each month.

Click on the image below to see the full list. I am floored by the Cost Per Click for some of these keywords.

Do you think you could learn something about conversion from people who are spending over $100 per click to get people to their sites? They have to have high converting landing pages or they'd work straight through their advertising budget in a day or two with nothing to show for it.

Track down the advertisers without clicking their Adwords links though. They are paying a pretty penny per click and you don't want to run up their bill.


1 Comment

  1. I've just checked one of the listings (for mesothelioma settlement). They do everything possible to get their target into their sales funnel. Here are things that stand out: They have their phone numbers listed on the ads (It's pay per click NOT per impression). Those who need to speak to them won't bother clicking. They'll simply add them for follow up.

    Another thing that stands out is how quickly they position themselves to help. The first site I got to has a live chat pop up. Close the pop up live chat and you have a very conspicuous sign up box. I have already picked up a lot of ideas from these guys. I've been doing more research of what these fellows are doing to help improve my conversions.


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