Reply Girls: When Video Marketing Gets Ugly

It's ironic because video reply girls make money marketing themselves because they're not ugly at all. If you haven't seen a reply girl on Youtube, you clearly aren't making the best use of your day like I am. Check this episode of the Bored and Beautiful, an unfolding video blogging and marketing story. This was going on all year long. Reports and profiles from popular sites like VICE came along as multiple posts sprouted on the net about the unusual success of reply girls. And with good reason, video marketing and other social media spaces are becoming coveted positions in the war for advertising and marketing revenue. Watch: Behind The Reply Girl Phenomenon With an influx of professional talent, venture capital, and corporate manipulation encroaching into ordinary public spaces for independents and amateurs, no social media space is safe. Video blogging will spawn many brawls as we head to 2013. Pretty girls and ugly wars, welcome to the video marketing reality...

The Future of Video Blogging

It’s no secret that video blogging or “vlogging” is fast becoming a very popular trend and a very useful blogging tool. According to the latest statistics from YouTube, more than 65% of internet users in the United States view online videos, and they spend an average of 6 hours per month doing so. Not only are these statistics interesting, but it’s a very viable tool for internet marketers to focus on. With online videos becoming a growing trend, it is something that bloggers should focus their attention on; adding videos will likely increase your views and also your overall popularity online. As an avid blogger, it’s time you consider the real benefits that video blogging provides. Here are a few guidelines to help you decide if video blogging is the answer you have been looking for. Determine Your Audience. Does your audience enjoy watching online videos? Will they benefit from watching a video with your post, and will they enjoy it? Where are your audience members when they read your blog; are they in front of their computer or mobile with a few minutes to spare? Or are they caught up in a busy work environment where the best and most convenient blogs are text only? These answers will help you determine whether or not your audience can benefit from a video blog. Be a Representative. One of the biggest benefits of a video is that you are able to put a human face to your content, and in essence, be a representative for your company. This will add a more personalized tone to your blogs and your audience...

Google Algorithm’s Surprise Attack, Marketers React

Today, I was consulting on a video marketing related project today and things got real. Rankings for a partner's local videos went down the tubes, and he is speechless. I took to the engines to see what waves this latest algorithm change is making. Google's getting twitchy with search results, video and local marketers included. On The Web Chris Crum quotes other marketers seeing steep increases and decreases to sites who are closely following recent Panda Changes. Google Panda Update: Some Wonder If One Just Happened ... www.webpronews.com9/14/12 We’ve reached out to Google for comment, and will update if we receive confirmation or denial. Meanwhile, we’re still waiting for Google to release its big list of algorithm changes for the month of August. That could happen any day now. Clearly, these changes are fresh and may or many not be Panda related. All I know is I started seeing changes to top ranked local videos that use to be on page one for months. The entire first page was rearranged before my eyes. Local papers are even talking about it on their websites. Working with Google's new search rules - Nashville Ledger newspaper Google is cracking down on artificial schemes like “link building,” where you talk the owners of a host of unrelated websites to include links to your site, giving the illusion that your site is more popular than it really is. Does the Nashville Ledger have the right idea of what link building really is to pro bloggers? Google seems to be shaking Nashville web search results up in the right direction. The Blog Success pro...

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