5 Less Known Social Media Marketing Tools For Small Businesses

What tools should you really use? Which ones are viable methods of helping gain popularity, business, and sales? Which applications can actually be considered important tools when it comes to designing your social media marketing strategy? There are so many tools and applications being raved about on message boards and news sites all over the internet, but not all social media marketing tools have gained the recognition they deserve. There are a lot of fantastic tools out there that no one really ever hears about. Listed below are the top five picks for less known social media marketing tools we feel are a must have for small businesses. You may find you incorporate one or all of these tools into your own social marketing strategy, and, in fact, we encourage you to do so. 1- EditFlow EditFlow is a plugin from the major open source content management system, WordPress. It allows you to manage your entire editorial team seamlessly, without any hassle or extra work on your own behalf. The plugin allows you to get a simple to understand snapshot of your month to month content with its calendar features. Another feature offered by this neat all-in-one plugin is an improved content status over and beyond what WordPress typically offers. I would suggest that any business owner who has to manage a multi-author website use this tool. It keeps everything flowing smoothly, eliminating the stress that comes from having to manage multiple authors and their work. 2- Tweet Level Tweet Level allows you to search for hash tags (the ever popular, easy to use Twitter feature that looks like...

Common Misconceptions of Social Media That Bloggers Have

There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back. For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top seven myths about social media and why they don’t work: 1. Start on Monday, see huge results on Tuesday. When using social media, there is no such thing as overnight success. Social media is seen as a long term commitment and not for people who want to make an immediate impact. This sort of thing takes time and effort, so keep going and you will soon see the benefits. 2. Work hard to surround followers in content. Sometimes, when bloggers start using social media, it tends to lead them into thinking that they need to stay up late and work all night to produce enough content to last forever. To draw in more followers, the best method is to build up the amount of content gradually and not do it all in one go. 3. Social networking is about numbers. The ultimate goal of using social media is to establish an audience which embraces your blog and enjoys the content you put on it. It will not be very helpful if you buy 25,000 bot followers for a...

Is Social Media Marketing Worth It?

Social media marketing has become a buzz phrase among Internet-based businesses. It has also become very popular among businesses that have brick-and-mortar establishments within a community. It certainly does have its advantages, but you want to make certain that your expectations are realistic. From a technical standpoint, here are some of the things that you can do to make it as effective as possible and some things you should take into account when you launch a social media marketing campaign. Effectiveness Surveys have shown that, when somebody sees a business or product that one of their friends liked on a social media network, that about one quarter of those people will actually investigate that product. The amount of times that people like your service is important, obviously, but it isn’t the be-all end-all of online marketing. Social media networks are really set up for people to be social. People may do a bit of investigation into products they see on social media sites and, if they’re particularly loyal to a product, they may well like it on their own and share that with their friends. Don’t expect immediate huge results from setting up a page on a social media site, however. Be realistic. Moderation Go ahead and like a few pages that belong to competitors of yours or businesses that you happen to be interested in on your social media profile. Pay attention to how they go about updating their status and getting content into your newsfeed. You’ll quickly find that some of them tend to put quite a few posts up that are really worthless. They might be...

Five Ways to Get More Guest Posting Opportunities

You know that guest posting is a great way to build links between your site and authoritative sites in your niche. It’s one of the older methods which have held on throughout all of Google’s changes and even with the newest updates, it’s still considered safe, particularly with Google’s push for more content based ranking. But how do you find the best opportunities for guest posting? Some of these are pretty obvious, but some of them are... well, you’ll see! Start from the Start As with everything, start from the beginning, though some overeager would-be guest bloggers forget! Start with your own connections. Hit up your industry connections or blogger buddies. Ask them, politely, if you can post an article on their blog. You’re already friends or at least colleagues with these people so as long as you aren’t too aggressive, it should be pretty easy to get started. Another shockingly easy way to get started with guest posting is to put up a post on your blog letting readers know that you’re available as a writer for other blogs. Make sure you showcase your expertise or things you like to write about and then see what kind of fish you can land. If your blog is popular, you may be amazed at what kind of response you’ll get. Socialize Branch outward a little to your social networks. You don’t have to have accounts on every site on the planet, but on every social network you are on, ask for opportunities to write on other peoples’ sites. You can reach out not only to friends, but also friends of...

3 Stories That Are Ringing In The New Year

Google, facebook and other big businesses dominate the headlines but here's some new you can use from "the rest of us". I bring you word from the valley, mobile apps, the gift cards and love markets. Facebook's boring anyway, right?   The fifth season of Valley Girl is ready to roll in 2013 Season 5 valley girl show!! Next week!! Who's excited?! — Valley Girl Show (@ValleyGirlShow) January 4, 2013 The video blogging space is still a red hot market. Jesse's an accomplished Youtube star with an excellent production. She gets to interview everyone bloggers and tech fans drool over. Not to mention, she's on the cover of this month's Gentry Magazine. You love it. Gift cards, the hundred billion dollar space Might as well call'em the galaxy of the marketplace. Even though the economy sucks, we're gifting at an astronomical rate. Taylor Swift Leads Gift Card-Fueled Digital Song Sales Surge ... www.billboard.com12/28/12 The yearly post-Christmas digital song sales surge is in full effect this week, with a number of tunes aiming for monster sales figures. Mobile app founder, CJ MacDonald says that spending for gift cards is on the rise ... even in a down economy. CJ's app helps digitize the card business and he's positioned to make a lot of money in the process. I'm going to go ahead and CC the entire local business market about this one. Love is in the air Post-apocalypse, the human race continues the search for romantic love. And online, Sujeiry Gonzalez has put the word out, she's got the answers for you. http://www.youtube.com/watch?v=Uk2JDHtguDk&feature=youtu.be&t=33s You can get some love advice online...

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