5 Less Known Social Media Marketing Tools For Small Businesses

What tools should you really use? Which ones are viable methods of helping gain popularity, business, and sales? Which applications can actually be considered important tools when it comes to designing your social media marketing strategy? There are so many tools and applications being raved about on message boards and news sites all over the internet, but not all social media marketing tools have gained the recognition they deserve. There are a lot of fantastic tools out there that no one really ever hears about. Listed below are the top five picks for less known social media marketing tools we feel are a must have for small businesses. You may find you incorporate one or all of these tools into your own social marketing strategy, and, in fact, we encourage you to do so. 1- EditFlow EditFlow is a plugin from the major open source content management system, WordPress. It allows you to manage your entire editorial team seamlessly, without any hassle or extra work on your own behalf. The plugin allows you to get a simple to understand snapshot of your month to month content with its calendar features. Another feature offered by this neat all-in-one plugin is an improved content status over and beyond what WordPress typically offers. I would suggest that any business owner who has to manage a multi-author website use this tool. It keeps everything flowing smoothly, eliminating the stress that comes from having to manage multiple authors and their work. 2- Tweet Level Tweet Level allows you to search for hash tags (the ever popular, easy to use Twitter feature that looks like...

3 Stories That Are Ringing In The New Year

Google, facebook and other big businesses dominate the headlines but here's some new you can use from "the rest of us". I bring you word from the valley, mobile apps, the gift cards and love markets. Facebook's boring anyway, right?   The fifth season of Valley Girl is ready to roll in 2013 Season 5 valley girl show!! Next week!! Who's excited?! — Valley Girl Show (@ValleyGirlShow) January 4, 2013 The video blogging space is still a red hot market. Jesse's an accomplished Youtube star with an excellent production. She gets to interview everyone bloggers and tech fans drool over. Not to mention, she's on the cover of this month's Gentry Magazine. You love it. Gift cards, the hundred billion dollar space Might as well call'em the galaxy of the marketplace. Even though the economy sucks, we're gifting at an astronomical rate. Taylor Swift Leads Gift Card-Fueled Digital Song Sales Surge ... www.billboard.com12/28/12 The yearly post-Christmas digital song sales surge is in full effect this week, with a number of tunes aiming for monster sales figures. Mobile app founder, CJ MacDonald says that spending for gift cards is on the rise ... even in a down economy. CJ's app helps digitize the card business and he's positioned to make a lot of money in the process. I'm going to go ahead and CC the entire local business market about this one. Love is in the air Post-apocalypse, the human race continues the search for romantic love. And online, Sujeiry Gonzalez has put the word out, she's got the answers for you. http://www.youtube.com/watch?v=Uk2JDHtguDk&feature=youtu.be&t=33s You can get some love advice online...

How Do Bloggers Get Content Automation Done Right?

Automation, tools and tech, rule social media markets. The game is "look what I can do faster, easier and cooler than you". Some people make money on it, some get nothing at all. Let's look inside some automation game play.     The battle of Automation Comedian, Joe Rogan zapped Paperli out of his social media daily routine. The Joe Rogan Daily just picks tweets from people I follow and makes a paper out of it. Unfortunately I follow a lot of nonsense. — Joe Rogan (@joerogan) January 10, 2013 Blanket automation eventually hurts the content business in the long run. Rogan's Paperli had been feeding "drone content" to fans and followers for months before he found just how stupid an idea it was to have for a person in the business of quality content. There is a benefit, right? Sure. It all depends, though. My blog, when active, got a bunch of paperli retweets. Good exposure, but nothing I really took advantage of. But a business who had some real traffic goals could pimp a few Paperli publisher accounts by finding the share source and focus on that crowd ... if it suits their market, of course. Bloggers can dig out a fresh creative direction and uncover new places to post. It can create new opportunities Over at MarketingKnockout.com, we are seeing odd content get unlikely shares. One from a hippie Paperli account, another from retirement strategies publisher, and so on and so forth. These "random-house" publishers are not exactly our core audience. At the same time, it's not like we can't make a deal in those markets....

Using Twitter Hashtags for Your Small Business

It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market. Twitter is without a doubt one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities, which is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to the ability for a user to make use of hashtags to get their business known. Using the Hashtag A hashtag is simply a word or phrase that has a “#” prefix at the front. For e.g. #microsoft or #apple. Primarily, the main purpose of using a hashtag is to make sure that a conversation around a specific topic or word can easily be tracked. Twitter users can easily use this marketing tool to track the conversations about their business and get a good understanding of their popularity online. You can use this to increase awareness of your small business online. One of the best ways to create a buzz around your business with the use of hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users...

Common Misconceptions of Social Media That Bloggers Have

There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back. For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top seven myths about social media and why they don’t work: 1. Start on Monday, see huge results on Tuesday. When using social media, there is no such thing as overnight success. Social media is seen as a long term commitment and not for people who want to make an immediate impact. This sort of thing takes time and effort, so keep going and you will soon see the benefits. 2. Work hard to surround followers in content. Sometimes, when bloggers start using social media, it tends to lead them into thinking that they need to stay up late and work all night to produce enough content to last forever. To draw in more followers, the best method is to build up the amount of content gradually and not do it all in one go. 3. Social networking is about numbers. The ultimate goal of using social media is to establish an audience which embraces your blog and enjoys the content you put on it. It will not be very helpful if you buy 25,000 bot followers for a...