How to Evaluate Your Online Presence

As a business owner, you know that website design has become a very important part of your business’ growth, but there is much more to an online presence than simply having a website for your customers to view. There are a few important aspects to keep in mind to make the most out of your online presence. Website Usability With mobile phones and tablet devices becoming more and more popular around the world, you need to make sure that your website is accessible on multiple devices. You need to test your usability on different mobile devices, to ensure that your audience is able to view your site as it should be, optimized for their particular device. This is very important as a large part of your audience are likely going to be from mobile phones and tablet devices. Also make sure that your website can be viewed in multiple browsers, testing all the popular varieties to ensure that people browsing form their desktops can view the site in any browser. Analytics and Monitoring Website design is only one small part of maintaining your company’s online presence; you will need to constantly monitor your website and analyse analytic and reports for performance, making sure that your website is performing and improving as it should. Make note of your website’s bounce rate and consider the popularity of certain pages and products to accurately assess what your audience is interested in. You can always improve your website, as it is something that you will constantly need to work on in order to perfect. Accessibility It is vital that your website is found...

Is Keyword Anchor Text Killing Your SEO?

Since the release of Penguin 2.0, many sites have taken a dive in the SERPs. One of the causes of poor SERP performance is an excess of anchor text containing specific keywords. Back in the old days, one of the main goals of link building was to cultivate as many incoming links as possible with anchor text that included keywords and key phrases relevant to a site’s SEO strategy. In recent years, Google has started paying a great deal of attention to the features of a naturally accrued link graph and penalizing sites with backlink profiles that show signs of being engineered by SEOs. High quality sites tend to gather links with a diverse range of anchor text. Most linkers aren’t interested in contributing towards a site’s SEO strategy and won’t choose to include keywords in anchor text, instead using site, brand, or author names, topics, and a collection of generic nouns (“article”), verbs (“said”), adverbs (“here”), and so on. If 80% of a site’s incoming links include keyword-rich anchor text, especially if the keywords are identical, Google’s algorithms are going to consider the site to have been heavily optimized and thus decide that the link graph doesn’t accurately reflect the quality of the site, leading to a discounting of those links and a drop in SERP position. Given that this was historically such a common and effective SEO strategy and is still used by less skillful SEOs, it’s more than likely that a site is going to see a downward push in the SERPs relative to their less “optimized” competitors. So, what can be done to mitigate the...

Search Engine Optimization

Search Engine Optimization SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that may potentially improve your website and save time, however you'll also risk damage to your site and reputation. make sure to research the potential benefits as well because the damage that an irresponsible SEO can do to your site. many SEO and other agencies and consultants provide helpful services for website owners, includes: Emblix solutions 1.Review of your website content or structure 2.Technical advice on website development: for eg. hosting, redirects, error pages, uses of the JavaScript 3.Content development 4.Management of online business development crusades 5.Keyword research 6.SEO training 7.Proficiency in specific markets and geographies. Keep in mind that the Google search results page includes organic search results and often paid advertising (denoted by the heading "Sponsored Links") as well. Advertising with Google will not have any effect on your site's presence in our search results. Google never accepts money to incorporate or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can give you with an excellent deal of information regarding how to optimize your site for organic search. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to control search engine leads to unfair ways. Practices that violate our guidelines could result in a negative adjustment of your site's presence in...

Common Misconceptions of Social Media That Bloggers Have

There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back. For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top seven myths about social media and why they don’t work: 1. Start on Monday, see huge results on Tuesday. When using social media, there is no such thing as overnight success. Social media is seen as a long term commitment and not for people who want to make an immediate impact. This sort of thing takes time and effort, so keep going and you will soon see the benefits. 2. Work hard to surround followers in content. Sometimes, when bloggers start using social media, it tends to lead them into thinking that they need to stay up late and work all night to produce enough content to last forever. To draw in more followers, the best method is to build up the amount of content gradually and not do it all in one go. 3. Social networking is about numbers. The ultimate goal of using social media is to establish an audience which embraces your blog and enjoys the content you put on it. It will not be very helpful if you buy 25,000 bot followers for a...

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