The 250 Most Expensive Keywords

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If you do Google Adwords advertising, this is a page you'll want to put on your bookmarks.  Markus Allen is tracking the 250 most expensive keywords on Google Adwords and updating the list each month. Click on the image below to see the full list.  I am floored by the Cost Per Click for some of these keywords. Do you think you could learn something about conversion from people who are spending over $100 per click to get people to their sites?  They have to have high converting landing … [Read more...]

Why People Love Search Engine Marketing

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The most common one is SEO. SEO is a set of techniques used in building webpages that make your web site easier to find. Techniques such as keyword saturation and backlink creation are used to have more of your pages show up in the index (saturation) and to push those pages higher up in the rankings (popularity). People tend to only look at the first three links on a search engine page before making a decision. Or, at most, they skim the first page. The good thing about SEO techniques is that … [Read more...]