7 Points To Remember When Dealing With The Media

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Dealing with the media is a learning process, and one that any communications officer or PR will have to work at to avoid making mistakes. Keeping a strong relationship with the media is essential to maintaining a strong brand identity, and for managing how information is shared between different parties. However, and given the speed by which mistakes can spread on Twitter and other sites, being cautious about speaking to the media is more important than ever. It is therefore essential … [Read more...]