Next Step for Inbound Marketing: Amazon SEO?

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According to Hitwise, in August of 2012, 11.3 billion searches were conducted in Google. This is a massive number to be sure, but it is a drop of 200 million compared with August of last year. Nor was this unique to Google. The entire search engine industry saw a drop in use. But that's not all. According to Forrester research in July, 30 percent of online buyers start researching their product purchases on Amazon, while only 13 percent start on a search engine like Google or Bing. No wonder … [Read more...]