How Your Business Should Approach Google+ Local

It's been a little over two weeks since Google Places morphed into Google+ Local, and local businesses and analysts are still trying to figure out what these changes will mean in the long-term. As of right now, if you ranked highly on Google Places, you may not be ranking as highly on Google+ Local. Additionally, if you're a restaurant owner, you're probably adjusting to the fact that a Zagat score is prominently displayed under your restaurant's name in the Google+ Local search results. Your Zagat score is based on online reviews, and having a low score is likely to discourage customers from doing business with you. Other types of business are also given a score based on reviews, but Google hasn't assigned a score to all businesses yet. We can expect they'll finish assigning scores to most businesses with Google+ Local pages in the next couple of months. We don't know precisely how Google will calculate the rankings on Google+ Local in the future.  What we do know, however, is that the focus of Google+ Local is 100% social. The search results on Google+ Local will link to your Google+ Local business page, which will display reviews from Google+ users. Additionally, Google+ Local search results will be customized for users. So, if someone in a Google+ user's circles recommends a business, that business will show up at the top their local search results. You might be wondering what exactly you can do now to improve your chances of success on Google+ Local. Here are a couple of things you should most definitely think about doing: Update your Google+ Local company page Google automatically switched all of the contents of your Places business...

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