How to Optimize Your Email Sign-up Process and Maximize Subscriptions

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In order to make the most of email marketing, there are some specific stars that must be aligned for the business or individual using it. Among those stars is a sign-up process that is designed to convert. This is a critical component because if people are not subscribing, then you have no ammunition to work with, which might tempt you to purchase a list, and that’s one of the worst ideas you can buy into. If you are going to succeed as an email marketer, you need a sign-up process that … [Read more...]

List Building Tips

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Oh the mighty list.  Not a list of 20 different recipes for meatloaf.  The email opt-in list.  The workhorse of any complete email marketing campaign. If you're having trouble building your list, the tips below should be of great comfort.  And they should help you grow your list, but you have to take action! Why You Should Build an Audience Before You Build ... - Copyblogger Listen in as Brian Clark spills the beans on his "Minimum Viable Audience" model for building businesses and … [Read more...]