How Do Bloggers Get Content Automation Done Right?

Automation, tools and tech, rule social media markets. The game is "look what I can do faster, easier and cooler than you". Some people make money on it, some get nothing at all. Let's look inside some automation game play.     The battle of Automation Comedian, Joe Rogan zapped Paperli out of his social media daily routine. The Joe Rogan Daily just picks tweets from people I follow and makes a paper out of it. Unfortunately I follow a lot of nonsense. — Joe Rogan (@joerogan) January 10, 2013 Blanket automation eventually hurts the content business in the long run. Rogan's Paperli had been feeding "drone content" to fans and followers for months before he found just how stupid an idea it was to have for a person in the business of quality content. There is a benefit, right? Sure. It all depends, though. My blog, when active, got a bunch of paperli retweets. Good exposure, but nothing I really took advantage of. But a business who had some real traffic goals could pimp a few Paperli publisher accounts by finding the share source and focus on that crowd ... if it suits their market, of course. Bloggers can dig out a fresh creative direction and uncover new places to post. It can create new opportunities Over at, we are seeing odd content get unlikely shares. One from a hippie Paperli account, another from retirement strategies publisher, and so on and so forth. These "random-house" publishers are not exactly our core audience. At the same time, it's not like we can't make a deal in those markets. We...

Content Marketing Strategy for Small Businesses

Finding the right content marketing strategy for your small business always depends on what sort of business you run, but despite the enormous differences from one business to the next, there are some general rules which will help you to grow your business through content marketing no matter what sort of business you run. Hear What Your Target Audience Has to Say If your finger is not on the pulse, then it will come as no surprise when the content you produce is stale and uninteresting to the people you should be appealing to. Use social networking site Twitter and keep an eye on Twitter trends to find out what people are talking about, and make sure that your content is reflecting the buzz that is affecting your market place. Hit Your Readers Between the Eyes If you are writing for the web, you have to focus on visuals. Short sharp sentences and vivid colors are going to grab more attention than a four page document with tiny print, so remember this when you are displaying your content. You will also find that the appropriate use of headings, sub headings, and simple sentences will result in better raking results, as search engines such as Google and Bing like pages to be presented in this manner. Create Backlinks A fundamental when it comes to content marketing strategy is to get people sharing your content, so that it reaches a wider audience. A great way to start this process off is to have as many backlinks as possible pointing to your content. There are many ways to generate backlinks. Firstly, you...

How To Hijack Curiosity And Get Backed By NASA

How does a blog or a small business go from good to great? Is it guest posting? Good PR? Proper monetization? They're great buzzwords but powerful ideas are where the real money's at. One powerful idea makes it all come together and even get the support of NASA or a big agency like them. Launching Curiosity Anyone who lives on their wits knows the first rule, you don't go from good to great unless you know what the shot is. The ambitious merchant eyeballs the market and says, what's my shot at the big time? What's it going to take? Where's you're ride to Mars? NASA pegged theirs on Curiosity. How you can do the same At some point, a single merchant hits a wall in the market. Sure, anyone can sling a few sales on the daily and make a living. But when you need to command a tremendous amount of attention and resources, more than you could ever need for your family, we appeal to the massive level. At this level, it's about commerce, culture, and the communication of ideas, principles, and standards. It's about making powerful new connections in your market, and producing a new form of your business. To perform at this level, you literally have to get more out of Curiosity, you must ask the bigger questions. The conversation has to change and must be more inclusive of something outside any individual person. Somehow you thought that was always the key. Or maybe you were always told the same thing. By necessity, we become immediately immersed in taking action rather than entertain theory. That's the...

Want more Followers? Three Topics You Should be Blogging About

As the astute, passionate bloggers we all are, we'd like to think we're the only writers out there talking about a particular topic, story, or trend. Yet – as I'm sure most of you probably already know – that is never the case. For every topic we choose to write about, there are thousands upon thousands of other bloggers already writing about that very same idea. It can be rather disheartening to realize that there is no such thing as originality when it comes to blogging, but do not despair; in fact, talking about a common, popular topic is a good way to gain blog followers. Truth be told, some of my most viewed blog posts are ones where I discuss popular topics in the news and pop culture. For those of you who hoping to gain some more blog followers, here are three topics you should consider blogging about. Food Have you ever heard the term "food porn"? Well, that name is very fitting – given there are countless blogs out there dedicated to raving about cuisine. People are so thrilled with food imagery, delicious recipes, and exciting cooking challenges that I seriously doubt we'll see food blogs losing popularity anytime soon. After all, food is a source of our survival, so we all depend upon it in some shape or fashion. If you are having trouble gaining followers, try integrating some unique recipes and food imagery into your blog's content. Doing so will most certainly reel in the attention of your readers. DIY and Crafts Ever since the invention of Pinterest, people have re-immersed themselves in the art...

Content Development Secrets of the Comedy Market

For a few months, I've been tracking a well known content network and observing how the comedy markets were impacted by social media and vice versa. Comedy and content development have always gone together like church and marriage.  If you don't understand it, well ...  you're simply not dumb enough. This I tell you brother, you can't have one without the other Funny or die, anyone? The comedy business was always one where you live and die by your content. It's a tough business, almost like running a blog. "Funny" always does well in the blog markets. Humor opens the mind. Google and funny content will be married to each other until death do us part. Search  opens the mind as well. Every piece of content acquired by the author or or the audience gets there via an open mind. John Cleese on Humor "The main evolutionary significance about humor is that it gets us from the closed mind to the open mind quicker than anything else" And this is your clue as to why Jenna Marbles and various silly cats get millions of views and shares on the Internet. Dirty words from Laura Hancock ... the backbone of any content marketing schema is being able to share information with your peers and clientele." - Copywriting Tip: Play Dumb You and your schemas ... when will you learn? Scheming is not content development. No amount of information can be shared if those peers and clients are not open to receiving it. By the way, if you're American and didn't chuckle at the word Hancock, you're not listening. That word was half the...

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