How to Evaluate Your Online Presence

As a business owner, you know that website design has become a very important part of your business’ growth, but there is much more to an online presence than simply having a website for your customers to view. There are a few important aspects to keep in mind to make the most out of your online presence. Website Usability With mobile phones and tablet devices becoming more and more popular around the world, you need to make sure that your website is accessible on multiple devices. You need to test your usability on different mobile devices, to ensure that your audience is able to view your site as it should be, optimized for their particular device. This is very important as a large part of your audience are likely going to be from mobile phones and tablet devices. Also make sure that your website can be viewed in multiple browsers, testing all the popular varieties to ensure that people browsing form their desktops can view the site in any browser. Analytics and Monitoring Website design is only one small part of maintaining your company’s online presence; you will need to constantly monitor your website and analyse analytic and reports for performance, making sure that your website is performing and improving as it should. Make note of your website’s bounce rate and consider the popularity of certain pages and products to accurately assess what your audience is interested in. You can always improve your website, as it is something that you will constantly need to work on in order to perfect. Accessibility It is vital that your website is found...

Using Twitter Hashtags for Your Small Business

It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market. Twitter is without a doubt one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities, which is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to the ability for a user to make use of hashtags to get their business known. Using the Hashtag A hashtag is simply a word or phrase that has a “#” prefix at the front. For e.g. #microsoft or #apple. Primarily, the main purpose of using a hashtag is to make sure that a conversation around a specific topic or word can easily be tracked. Twitter users can easily use this marketing tool to track the conversations about their business and get a good understanding of their popularity online. You can use this to increase awareness of your small business online. One of the best ways to create a buzz around your business with the use of hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users...

Social Media Marketing How To Handle The Day To Day Operations In Your Small Business

Running your own small business keeps you busy dealing with customers, your staff, your labor requirements, and let's not forget to mention the daily marketing requirements that come with marketing your business on social media sites like Facebook, Twitter, Youtube. If you have ever marketed your business on any site such as Twitter or Facebook you know that there is time required not only for making a simple status update, there is also time required for networking, research, content development, follow up and follow through with prospects and leads as well. Not to mention that most courses for teaching social media marketing only teach you to find a social networking site, build out the profile completely, add a link to your website or blog and then rinse and repeat on another social site. The simple process of building profile after profile alone is painstaking especially when it's you the business's owner having to wear multiple hats can be a daunting task. Just imagine finishing a grueling days work and you are about to set off for the evening. You start packing up and cleaning your work station. Suddenly out of nowhere a though rattles your brain, the thought of “Oh no.” I still have to go do some link building and social network marketing before I am finished for the evening. It's no wonder so many starting newbie marketers fail. How many usernames, passwords, social media sites are you going to set up before you finally just throw in the towel? You went into business to free yourself from the ties were binding you, and now you have became...

Powers That Be And Personal Branding

Personal branding's the big story on Blogsuccess right now, so let's talk about it. As contributor, I feel an urge to support our friend-in-blogging, Nancy Marmolejo in her time of re-branding. What better way to do that than with related content? It's time to lift the veil a little, and share my own branding and rebranding experiences. I never really get to talk about The Merchant of New York City. Few people are ever really interested. I'm not one to brag so having a subject like personal branding seems like a good channel to open up about it. Let's jump into it. Years ago, I acquired resources to help me really understand this thing we call commerce. And what I discovered is a system (I use that term loosely) underlying every bit and byte of business. Understanding it puts a person in such a powerful position, you'd swear it's a conspiracy that few people know about it. What does this have to do with personal branding? Now, let's be careful. I can easily take you so far down the rabbit hole, I can lose you. Let's tread lightly and if you'd like to hear more, well, I guess I'll have more content ahead of me later by the tone of your comments. Personal branding is one of those subtle subjects that seem like a simple idea. So simple, that it can be wished away as unimportant, or be made into a hot button issue in the corporate world. And then there are times when it becomes a real genuine concern for the individual. The internet, aided by social media,...

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