Your Personal Brand Might Be Right Under Your Nose- or from Eddie Vedder

In this public tweaking of my personal brand, I've found that little messages are popping up in unexpected places JUST FOR ME. Yes, perhaps there's a woo-woo element here or perhaps an elaborate conspiracy a la Davinci Code, but everywhere I turn there seems to be a message related to this personal branding - rebranding process. I wouldn't have teamed up Eddie Vedder, Rascal Flats, and St. Francis as the squad to deliver me insights into branding and where I need to go for answers, but for whatever reason they all spoke to me last week. Here's an impromptu video connecting the dots around creativity, digging deeper and even...

Online Marketing Rebrand: Watch It As It Happens

Since 2003, I've used online marketing to sell my services as a consultant and coach to entrepreneurs wanting to position themselves as sought after, recognized experts in their fields. It's a great business, it's profitable, and I've created a name for myself in online marketing. But... one day last fall I had this FEELING. Something was amiss. I couldn't quite pinpoint it, but for some reason my business didn't excite me in the way it used to. I got on the phone with my friend Andy, who for all intensive purposes can be called an intuitive business genius, and she nailed it. “You’re not having fun in your business. I can tell. Maybe others can’t tell, but I can tell. What are you going to do about that?” Andy has known me since the horse and buggy days of my online marketing life, so her honest feedback was well received. “I’m not having fun? Sure I am…” (first response: DENIAL) “No, you’re not”, she replied. “How can you tell?” (second response: FIND A WAY OUT- DISCREDIT THE SOURCE!) “I can tell”, she answered. And she really didn’t need to say any more. She nailed it. I wasn’t having fun and rightly so. It was at that moment that I realized I needed to change something in my business. My personal life was going through HUGE changes at this time. My marriage had broken up after many years of challenges. I moved. I reconnected with someone from my past. I rebooted my life with a newfound enthusiasm. I was working out after many years of adrenal exhaustion. And yet, with...

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