WordPress Spring and Re-Theme Change

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A good wordpress theme can take a business a LONG way online. It's a standard now that design and business go together. There's going to the deli for your coffee in a paper cup, and then there's boutique $10 hipster coffery. I hate that example, but you get the point. And in the last 30 days or so, Re-Theme Change has been in the air. I wondered ... How do you find your theme? You should try to identify your theme before you ever start looking for a Wordpress theme.  It's a healthy exercise … [Read more...]

“Shortcodes” To Owning Popular Sites Like Blog Success

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There was a new sheriff in town (for about 3 1/2 minutes). His name was The Merchant and for a brief time in Blog Success history, he was it's glorious owner. Shortcodes do nifty things with little effort on Wordpress blogs. Well, here's how I shot to the top of this pro blogging site the same way. Let's get "mindset" out of the way I'm not your typical "make money" blogger. I don't promote every Tom, Dick, and Harry out there, my mother raised me better than that. Instead I sail the seas … [Read more...]

The Secret Message: Go With Plan B

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As I go through this public rebranding for my business and professional identity, I find myself the recipient of Secret Messages. These Secret Messages tend to pop up in various and random ways, sometimes via Eddie Vedder, sometimes in the form of amazingly smart children. They are the ingredients to this rebranding Stone Soup I have cooking up. Keep adding stuff in, and I guarantee you it's going to be a tasty treat once it's done. This week's Secret Message is "Go With Plan B" Last week … [Read more...]

Your Personal Brand Might Be Right Under Your Nose- or from Eddie Vedder

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In this public tweaking of my personal brand, I've found that little messages are popping up in unexpected places JUST FOR ME. Yes, perhaps there's a woo-woo element here or perhaps an elaborate conspiracy a la Davinci Code, but everywhere I turn there seems to be a message related to this personal branding - rebranding process. I wouldn't have teamed up Eddie Vedder, Rascal Flats, and St. Francis as the squad to deliver me insights into branding and where I need to go for answers, but for … [Read more...]

Online Marketing Rebrand: Watch It As It Happens

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Since 2003, I've used online marketing to sell my services as a consultant and coach to entrepreneurs wanting to position themselves as sought after, recognized experts in their fields. It's a great business, it's profitable, and I've created a name for myself in online marketing. But... one day last fall I had this FEELING. Something was amiss. I couldn't quite pinpoint it, but for some reason my business didn't excite me in the way it used to. I got on the phone with my friend Andy, … [Read more...]