It's ironic because video reply girls make money marketing themselves because they're not ugly at all. If you haven't seen a reply girl on Youtube, you clearly aren't making the best use of your day like I am.
Check this episode of the Bored and Beautiful, an unfolding video blogging and marketing story.
This was going on all year long.
Reports and profiles from popular sites like VICE came along as multiple posts sprouted on the net about the unusual success of reply girls.
And with good reason, video marketing and other social media spaces are becoming coveted positions in the war for advertising and marketing revenue.
Watch: Behind The Reply Girl Phenomenon
With an influx of professional talent, venture capital, and corporate manipulation encroaching into ordinary public spaces for independents and amateurs, no social media space is safe. Video blogging will spawn many brawls as we head to 2013.
Pretty girls and ugly wars, welcome to the video marketing reality show.