It's a great business, it's profitable, and I've created a name for myself in online marketing.
But... one day last fall I had this FEELING. Something was amiss. I couldn't quite pinpoint it, but for some reason my business didn't excite me in the way it used to.
I got on the phone with my friend Andy, who for all intensive purposes can be called an intuitive business genius, and she nailed it.
“You’re not having fun in your business. I can tell. Maybe others can’t tell, but I can tell. What are you going to do about that?”
Andy has known me since the horse and buggy days of my online marketing life, so her honest feedback was well received.
“I’m not having fun? Sure I am…” (first response: DENIAL)
“No, you’re not”, she replied.
“How can you tell?” (second response: FIND A WAY OUT- DISCREDIT THE SOURCE!)
“I can tell”, she answered. And she really didn’t need to say any more. She nailed it. I wasn’t having fun and rightly so.
It was at that moment that I realized I needed to change something in my business.
- My personal life was going through HUGE changes at this time.
- My marriage had broken up after many years of challenges.
- I moved.
- I reconnected with someone from my past.
- I rebooted my life with a newfound enthusiasm.
- I was working out after many years of adrenal exhaustion.
And yet, with all these personal changes I put my business on autopilot.
Andy saw that and very courageously called me out on it. But what would I do about it?
So right there and then, I made the decision…it's time to rebrand.
Back in the old days, a rebrand for me was as easy as changing my nail polish color. It all came very easily.
But this one is in no rush to reveal itself.
So I decided to publicly document the process of my rebrand. Not because I'm some reality TV wannabe or need the world to witness my every move, but because through this process we're ALL going to learn something. And so far, this has been a smart move.
My first mention of this on my Viva Visibility Blog attracted comments from others who also felt brand blase. I got a few shout outs on Twitter from people also questioning if their brand still fit them or not. Is there something in the air? Mayan calendar? Springtime? I can't say.
Maybe you feel safer keeping your business changes to yourself. I wish I could be there with you, but I've been called (from more than just the voice within) to go through this in the fish bowl and I invite you to watch and hopefully learn. Or be entertained. Or be grateful it's not you.
My pal Jack Humphrey here at Blog Success lured me to this blog to let you all take a look-see... pop up some popcorn, grab a drink and let the rebrand begin!