Is Social Media Marketing Worth It?

Social media marketing has become a buzz phrase among Internet-based businesses. It has also become very popular among businesses that have brick-and-mortar establishments within a community. It certainly does have its advantages, but you want to make certain that your expectations are realistic. From a technical standpoint, here are some of the things that you can do to make it as effective as possible and some things you should take into account when you launch a social media marketing campaign.


Surveys have shown that, when somebody sees a business or product that one of their friends liked on a social media network, that about one quarter of those people will actually investigate that product. The amount of times that people like your service is important, obviously, but it isn’t the be-all end-all of online marketing. Social media networks are really set up for people to be social. People may do a bit of investigation into products they see on social media sites and, if they’re particularly loyal to a product, they may well like it on their own and share that with their friends. Don’t expect immediate huge results from setting up a page on a social media site, however. Be realistic.


Go ahead and like a few pages that belong to competitors of yours or businesses that you happen to be interested in on your social media profile. Pay attention to how they go about updating their status and getting content into your newsfeed. You’ll quickly find that some of them tend to put quite a few posts up that are really worthless. They might be cute little sayings, silly questions about their products or other material that really only serve to clog up people’s newsfeeds with material that they really don’t want.

Be moderate with how much you post. Ideally, anything you post should have real value for the people reading it. Also, be aware of the fact that people’s newsfeeds tend to move very quickly. This means that, for instance, if you have somebody in your company who handles marketing make a Facebook update at 2 PM, it’s likely going to be so far down people’s newsfeeds by 5 PM when they get home that they probably aren’t even going to see it. Be sure you study how the system works so that you learn the optimal times to put a post out and what types of posts actually engage readers on these services.

Tracking Progress

When you start using a social media site, be aware that it might not actually be the best venue for you to advertise your business, even though it might work very well for other types of businesses. There are some easy ways that you can track your progress.

First, pay attention to how many people bother to like or comment on your posts. The more the better. You should also pay attention to how much time you’re spending updating the profile versus how much business you’re actually getting out of it. Remember that you don’t want to direct a great deal of marketing resources into something that just isn’t working that well for you.

Social media sites can be great for advertising. They’re particularly good for local businesses. If you’re advertising a business that does its transactions online, however, such as VPN Service, a software provider or another business, you may have to adjust your strategy a little bit to make yourself stand out from the pack. Like everything else on social media profiles, this will generally work best if you make it as personal as possible to your business.

Veronica Clyde is writer at - a website where you can read reviews about the best VPN providers. You can read more about VPN services by visiting her website.

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