You only have a few seconds to make an impression with your blog – maybe less – and to entice visitors to stay and read more. The headlines you choose for your blog can determine whether your readers to stay learn more or whether they move on to the next page or even to someone else’s site.
There are a few strategies you can use to write better headlines for your posts, which
will encourage readers to actually click on them and read more, lowering your bounce
rate and encouraging more exploration of your site and your products. Here are a few
A headline like “How to improve your blog through search engine optimization,
better design and quality content so you can improve your sales” is descriptive and
informative, but it’s not likely to get as many clicks as “Use these tips to make more
money now.” Lengthy headlines will seem like a blur of text, discouraging visitors from
reading the entire headline, let alone the actual article.
Make your headlines short and to the point so readers know exactly what your post is
about and so search engines can crawl and index your site more easily.
Tantalize Your Reader
Informative headlines are useful because they tell your reader exactly what to expect
from your post. However, this can backfire if it makes the article seem dull. You need
to tantalize your reader, writing intriguing headlines that encourage them to learn more,
such as “How I reduced my bounce rate to 0% in one week” or “How I made $100,000
on my blog in one year.”
Be careful that your headlines are not deceptive. If you claim to offer a solution or to
reveal a secret, be sure that you actually do. You want to intrigue your readers, not lie to
Solve a Problem
Offering your readers useful solutions to their problems is a great way to get more
traffic, to add more subscribers, and to increase your conversions. Make this work for
you in your headlines, as well as your content. Headlines that offer to solve a problem
– such as “Find out how to lose 10 pounds in 5 days” or “Learn how to tame tantrums
without the frustration” – can increase your click-through rate.
Again, make sure you deliver on your promises. If your headline promises a weight-loss
solution, don’t then talk about general rules for healthy eating. Present an actual plan
that will get the results you promise. If you don’t, your readers will learn to tune out any
future promises you make, assuming that you will also fail to deliver.
Your headlines help you to get your blog noticed by search engines. They are one of
the best places for you to use keywords to optimize your site. The keyword(s) you are
targeting in the article should always be in the headline, and if possible, they should be
right at the front of the headline.
Optimizing your headlines by properly using keywords will help you to rank your page
better in search results, getting you more traffic and more subscribers.
Writing headlines for your blog is as much an art as it is a skill. Use these tips to write
better headlines, and you will be sure to see your traffic and your page rank increase,
which will ultimately lead to more subscribers and more sales.
What other tips do you have for writing better headlines? Share your ideas in the
Catie Keeler is the primary researcher and writer for mortgagerates.info. Her most
recent accomplishments include graduating from the University of North Carolina in
Chapel Hill with a degree in business and communications. Her current focus for the
site involves nj mortgage rates and current mortgage rates.