When you think about creating a product (such as an ebook), you probably usually only consider two options: create it yourself or hire a freelancer to do it for you. But there’s a third option that’s free, doesn’t require hardly any work on your part, and yet it can boost the credibility of your product.
Recruit experts in your niche to create your product for you.
Not only do these experts do all the work, but they might even help you promote the product once it’s finished. Plus having your name associated with these experts instantly establishes your own credibility and positions you as a niche expert.
Here’s how to do it in three easy steps…
Step 1: Pick Your Product
First you need to decide what kind of product you’re going to create, such as an ebook. Then you need to decide how you’ll ask your experts to contribute. The possibilities include:
- You interview the experts. In this case, you’re asking a variety of questions that are personalized for each expert.
- You ask the experts to write a short article, which will serve as one chapter of your ebook.
- You ask the experts a question and create the product by compiling these answers.
Example: “What’s the best way to improve your golf swing?”
Once you know how you want your experts to contribute to your project, then move on to the next step…
Step 2: Find Experts
If you’ve been working in your niche for any amount of time, then you no doubt already know who all the major players are. If not, you’ll just need to spend a couple hours doing research. This includes:
- Searching Google for your niche keywords (like “organic gardening” or “affiliate marketing”) to see who has the biggest and most popular sites in the niche.
- Browsing market places such as Clickbank.com, JVZoo.com and DigiResults.com to see who has the most popular products in your niche.
What you’re looking for are well-known, respected experts in your niche. Preferably, these experts should also have big platforms (such as a big mailing list, busy blog or plenty of social media followers). This is because your contributors are likely to help you promote the finished product.
Step 3: Recruit Partners
For best results, you should seek to develop relationships with these prospective partners first.
You do this by engaging in discussion with them on blogs, forums, social media sites, via emails and at offline seminars and other events. If you build a real relationship first, then it’s easy to later ask these friends if they’ll contribute to your product.
If you don’t develop relationships first, then you’ll need to put together a good joint venture proposal. This proposal should list all the benefits your prospective partner will receive if he agrees to work on your project. For example:
- Backend sales and exposure via a byline within the book, where your partner can promote his products or services.
- Free exposure in all sales materials which promote the product.
- Special perks, such as a free backlink on your blog.
- “Ego” perks, such as being featured in a book alongside other well-known experts.
- A special commission rate (such as 75%) if the partner helps you promote the product.
In other words, tell your prospective partner all the reasons why he should agree to do this project.
And there you have it – a simple three step system for finding and recruiting JV partners to create your product for you.
All you have to do is compile the submissions and, if needed, edit them. You’ll do very little actual work, yet you’ll end up with a high-quality product!