If we have been active on the internet for more than 5 minutes, we already know how to guard our email address and avoid the scams and spams that make us part with our money. We reach a point when we decide we know it all. We are older and wiser. We are no longer easy prey for the scams and money traps.
But like everything else on the internet, things change and that includes the tactics used by the scammers and the money traps. Today’s unscrupulous Vendor, prefers to walk the line between right and wrong, and between legal and illegal. The Middle is a much safer place for shady practices because it is so much easier to avoid exposure and not get caught. So here are a few examples of questionable tactics that are now common practice.
Not so long ago an internet business was about getting buyers for your products and services. Your buyer would happily give you their email address so you could contact them when your next product was available. Today, the priority is not the product, or even the sale. It’s simply to get your email address.
It no longer matters if you are likely to be a ready buyer, a window shopper with no money or a 16 year old WOW player. It’s about getting that priceless email address. The once so valued relationship; between a buyer and a vendor is as rare as it is devalued. The only relationship building that matters, is the one that exists between vendors and their lists. It’s the list that matters, not the buyer. In other words; it’s about the vendor’s needs, not the buyer’s.
Vendors cross promote, they exchange lists and they lend or sell the names to fellow vendors. The game is about getting the most number of people on a list. Why? Because statistics tell them that 1% of names on any list will be a buyer. That philosophy is what can fill your email box with hundreds of daily emails. They will offer free, usually worthless products or dreary seminars, designed to get your email address. It’s tempting to think; so what! They are easy to delete. True! But there are much bigger things at stake here.
Quick easy solutions breed lower standards, lower expectations and above all expediency. Such a system attracts people who are not seeking respect or a reputation. That’s on the back burner for later, if ever. They are looking to create a list they can use to send daily offers for the latest affiliate product. Soon they’re whipping up their own home made products as well.
In these circles, a product is as good as the sales letter that accompanies it. The aim is to piggy back on sites like Warrior Forum for credibility and trust. It means they no longer have to worry about that. A large percentage of SEO, Backlinks and Amazon strategy products are based on old methods that have long been out-dated. They are likely to hurt the buyer a lot more than they will help.
To people like that you are a mouse trapped in your dreams for success. You are a Mark, a Mooch or a Simpleton who’s fair game. They know that, because why else would you buy from them? The trap is set when you pay your money in the belief that you now have a product, or a service that will perform as described in the sales letter. The outcome can vary greatly.
The greatest surprise is when the product actually presents as promised. It comes with a video or PDF tutorial. It’s easy to understand and it gets you to the point where you expect to make some money. But that’s when it so often goes wrong. It becomes clear that even the vendor has yet to use the product to make any money. There is a reason for that. – Vendors are not in business to make money in the course of testing their own products. They are unlikely to have anymore success than you have had. They are simply in business to sell products to their list.
At this point, if you are still within the guarantee period, you should ask for a refund. The vendor knows the odds on how likely you are to do that. Most people don’t. It’s too involved. They figure it’s probably their own fault. Maybe they’ll have some free time to learn it all later and really, it’s all too hard. But say you persist and demand a refund. If the vendor is smart, you’ll get it immediately. But often greed and stupidity goes hand in hand. The vendor will stall with promises of support that never really works. Your refund is stuck in the admin department but will be on it’s way soon. Sooner or later the warranty expires and the buyer gives up.
Most people reading this will have a folder somewhere on their computer filled with stuff they have bought, and for all the reasons in the world – have never used. Yet we all have access to the greatest Q and A in the world.
It’s called Google Search. My advice; before you buy; check out the vendor and check out the product. Then, if you still get caught, hunt them down for a refund and don’t give up! Your action won’t just help you. It’ll help others and teach them to guard their email address with greater care.