How to Evaluate Your Online Presence

As a business owner, you know that website design has become a very important part of your business’ growth, but there is much more to an online presence than simply having a website for your customers to view. There are a few important aspects to keep in mind to make the most out of your online presence.

Website Usability

With mobile phones and tablet devices becoming more and more popular around the world, you need to make sure that your website is accessible on multiple devices. You need to test your usability on different mobile devices, to ensure that your audience is able to view your site as it should be, optimized for their particular device. This is very important as a large part of your audience are likely going to be from mobile phones and tablet devices. Also make sure that your website can be viewed in multiple browsers, testing all the popular varieties to ensure that people browsing form their desktops can view the site in any browser.

Analytics and Monitoring

Website design is only one small part of maintaining your company’s online presence; you will need to constantly monitor your website and analyse analytic and reports for performance, making sure that your website is performing and improving as it should. Make note of your website’s bounce rate and consider the popularity of certain pages and products to accurately assess what your audience is interested in. You can always improve your website, as it is something that you will constantly need to work on in order to perfect.

Accessibility

It is vital that your website is found when people search for particular keywords and phrases. Make a list of the keywords you would like your website to come up for in search results, and if they are not performing like they should, make sure you work with a professional website design company to help you improve your rankings. This is essential as it will have a direct effect on the amount of customers your business can gain or lose. Search engine marketing often takes more effort and attention than the design itself.

These are just some of the things that you should keep in mind when you are managing your website and online presence. It is essential that you regularly monitor and improve your site on a consistent basis, to ensure that your website gradually build up a solid audience and become an authority in your market.

 

Byline:

Bigg.co.za is a relationship driven, people orientated web development and hosting company, taking a personal, hands-on approach to each project.

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