Deep Insight Papers

What you must know about Intellectual Property

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Intellectual Property is a big part of operating digital content. Whether you want to protect your own work against infringement or want to legally use others' work in your creations, you must bw aware of the laws around intellectual property. Understanding the nature and implications of IP rights not only reduces the risks of legal hassles, but also helps protect your revenues.

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Membership model – the holy grail of ecommerce business

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Every ecommerce business considers the lucrative goal of becoming a membership business. A membership model for your business provides consistent and predictable revenues.

This deep insight paper provides you with all that you need to consider and setup a membership model, and then to milk revenues out of such a model.Learn More

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Setting up the back-end for your ecommerce business

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A robust, well-tested back-end positions your site for high growth. Whether you are setting up a marketing campaign to attract new subscribers, launching products through your distribution channel or cross-selling affiliate products to your existing customers, this back-end makes these processes efficient and quick.

In this deep insight paper, you will find a treasure trove of information to help understand the importance of a solid back-end to your ecommerce business. Learn More

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Leveraging Google to improve your Site

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Google is the undisputed king of internet search, and is instrumental in providing upwards of 40% traffic to ANY blog or ecommerce site.

When you add SEO, you further enhance the traffic flowing to your site.

The question is most often asked is, what else does Google provide and how can I leverage those information for my site.

In this deep insight paper, you will find an object list of the activities that you can perform to glean insights from Google Analytics and Google Webmaster Tools, to further improve the traffic flowing to your site and the consequent conversion.Learn More

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Strategic approach to generating impactful content, consistently

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Content is the lifeblood of any blog or ecommerce site, and is the primary way in which you interact with your audience, i.e. potential customers.

You need content both in quantity and in high quality. So how does one go about creating and presenting rich content, of consistently high quality and at regular intervals?

This Deep Insight paper is all that you need to ensure you have a solid strategy for generating impactful, rich and engaging content, consistently.Learn More

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Keyword Management for ecommerce and blogsites

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Even though the entire search industry (2 trillion searches in 2012) is based on keywords, the concept is still vaguely understood. Keyword research remains a neglected activity and most sites do not have a strategic, structured and methodical approach to keyword management.

This paper breaks down this complex concept into a structured framework. You will know exactly how to perform keyword research, how much to take on and see the business impact in the form of increased high-customer-potential traffic to your site.Learn More

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Strategically listing info products for maximizing revenue

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It is not sufficient to simply have a great informational product. You also need to make it available to the customer, and then let the customer know that this is available for sale. This may seem trivial, but know where to list your products and how to reach out to customers is the key to unlocking exceptional revenues.Learn More

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How to build a valuable informational product

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In order to run a profitable business you must have paying customers. Customers will pay ONLY if you have a product or service. For a blog-business, you cannot beat digital informational products when it comes to profitability. In this Deep Insight paper, you will get the complete low-down on how to conceive and build valuable digital informational products such as ebooks.

For the serious blogger, this paper is an invaluable resource for generating high revenue.Learn More

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How to build a profitable mailing list

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One of the biggest challenges a blogger faces is building and managing a mailing list. This paper walks you through the whole process, including tips on how to effectively set up mailing list management software.

Since the money is in the “list”, this paper is a great resource for the SERIOUS blogger. Learn More

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How to Effectively Grow your blog through an Acquisition

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You can organically grow your blog only so much. The better and smarter businesses build acquisition into their growth strategy right from the outset. To achieve accelerated growth, the SERIOUS blogger must consider acquisition. This paper describes the complete end to end process of acquiring a website or informational assets. Learn More

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All About SEO

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Inaugural Issue – 100% FREE pdf version

In this age marketing is incomplete without Search Engine Optimization (SEO). For all practical purposes, SEO is the primary marketing tool for getting your products and services out to prospective customers. This paper breaks down the SEO concept and guides the SERIOUS blogger to systematically build effective SEO into their site.Learn More

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