Finding the right content marketing strategy for your small business always depends on what sort of business you run, but despite the enormous differences from one business to the next, there are some general rules which will help you to grow your business through content marketing no matter what sort of business you run.
Hear What Your Target Audience Has to Say
If your finger is not on the pulse, then it will come as no surprise when the content you produce is stale and uninteresting to the people you should be appealing to. Use social networking site Twitter and keep an eye on Twitter trends to find out what people are talking about, and make sure that your content is reflecting the buzz that is affecting your market place.
Hit Your Readers Between the Eyes
If you are writing for the web, you have to focus on visuals. Short sharp sentences and vivid colors are going to grab more attention than a four page document with tiny print, so remember this when you are displaying your content. You will also find that the appropriate use of headings, sub headings, and simple sentences will result in better raking results, as search engines such as Google and Bing like pages to be presented in this manner.
A fundamental when it comes to content marketing strategy is to get people sharing your content, so that it reaches a wider audience. A great way to start this process off is to have as many backlinks as possible pointing to your content. There are many ways to generate backlinks. Firstly, you can list your pages with social media sharing websites like Reddit and Digg, which will allow readers to easily share and use your copy. You can also link from your new posts to old ones, which directs readers to relevant content – produced by you!
Network, Network, Network!
Networking has always been so important in business, and that will never change. The only difference now is that social networking is the way to get your voice heard. The moment you have produced any new content, the critically important thing to do is to make sure you are sharing what you are saying with as many people as possible. The best way to do this is to utilize commonly used social networking sites such as Twitter and Facebook.
Naturally, the more friends you have on both sites, the better chance you have of plenty of people seeing your work. However, you shouldn’t underestimate the possibility of your friends sharing your content with their friends if it is good enough. Sharing your content is great for Google SEO as it’s one of the quality signals that count. It’s a good idea to try to focus on one hook that lies in your copy, and use this to entice people in. Be interesting, and if possible a little controversial, and you should increase readership many times over.
Keep things fresh!
As obvious as it sounds, it is critically important to keep your writing fresh and interesting. A huge number of companies churn out the same old press releases week after week, expecting people to read a rehashing of something they were fed a month ago. Try to be as creative as you can with the information you have to play with. Depending on your business it can be difficult to come up with interesting articles, but the effort you put in to make sure you are producing something that will pique interest will be worthwhile.