There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back.
For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top seven myths about social media and why they don’t work:
1. Start on Monday, see huge results on Tuesday.
When using social media, there is no such thing as overnight success. Social media is seen as a long term commitment and not for people who want to make an immediate impact. This sort of thing takes time and effort, so keep going and you will soon see the benefits.
2. Work hard to surround followers in content.
Sometimes, when bloggers start using social media, it tends to lead them into thinking that they need to stay up late and work all night to produce enough content to last forever. To draw in more followers, the best method is to build up the amount of content gradually and not do it all in one go.
3. Social networking is about numbers.
The ultimate goal of using social media is to establish an audience which embraces your blog and enjoys the content you put on it. It will not be very helpful if you buy 25,000 bot followers for a certain amount of money. You need to gain numbers by earning them! It is also not very helpful if you have a huge amount of ghost followers that never click on any of your links or even view your blog.
4. You can’t have too many social network presences.
In the English language there are more than one thousand social networks alone. It means that if you tried to spend a minute to update each one it would take you 17 hours a day, The most important tools for a blogger are Facebook, Twitter and Google+. It might be useful to add the more specific social networks to your list depending on the content that you provide for your blog. For example if your blog is about funeral directors you can add CD Social for Funeral Directors to your list.
5. Mistakes, typos, and wild goose chases do not matter.
In actual fact, mistakes and other things like factual errors and typos do matter a lot. Bloggers do have to check every single post for these types of things and if you miss a mistake or typo, your reputation will be damaged. If you find a mistake and correct it later, it does not matter. It is too late, by the time you have corrected the mistake, the news of this mistake will be on the way to your competitors and will prove that maybe your blog isn’t as good as you think it is.
6. Who cares what they say?
You should always care what your followers say. This is because their opinions are a very valuable tool to make your blog even better. Your followers may even have connections to people that you are itching to speak to, so could benefit your blog in more ways than you could imagine. If you encourage the posting of comments and opinions, this could be a brilliant way of understanding your followers which in the long term can help you create content which is appropriate for all of them.
And the biggest myth of all:
7. You don’t need social media for your blog.
In today’s world, everything you do needs the support of social media. This includes everything from dating to buying pet products. Blogging is no exception and social media is more important for bloggers than anything else. If you allow yourself to establish your blog identity on social networks, it will allow followers to find you very accessible and this will make you more favorable which will lead to a higher rate of readership.
Bloggers who use social media can be set for a huge boost and in the long term it can bring in a huge amount of readers and improve your overall blog rank. If you want to succeed, you have to spend time approaching the task with commitment, enthusiasm and with regularity.
Author Bio: This article has been published by Navya. She is working as a Social Media Marketing Manager at SeoDome.com. Navya has been a regular blogger at various websites and generally writes articles on Social Media Marketing.