How to put Google out of online search business

  Seriously, you can put Google out of the online search business! You only need to do two things: Find an alternative to keywords Do this before Google finds the alternative And yes, if you can do it, then you also have to be able to say “no” to the billion dollars that Google will offer you in exchange for the idea. There, you have it now.   Here’s just how deep-rooted the keyword is: All of Google’s search databases (well, database clusters, really) are indexed based on keywords. Each keyword has a CPC or cost-per-click assigned to it. The online search industry is based on “cost” of a specific keyword. The whole ad auction that happens in parallel when someone performs a search online is based on keywords Site linking, anchor-text, page rank and SEO are all based on keywords.   And yes, I must mention that the investment for one database cluster is almost $500 million. This is from 2009, and at the time Google had around 20 clusters located worldwide (just so they could bring you search results online very very quickly). Microsoft tried to compete with Google, but gave up after building 2 clusters or so. Source: HBS case, “Microsoft’s Search” So go ahead, and find out how to REPLACE the keyword, and Google will be very interested in your idea! You will disrupt the online search business!   If the keyword is IMPORTANT to Google, it is even MORE IMPORTANT to your online business.   Sign up for Project Butterfly. You will not only see how a targeted keyword list is built, but also...

Strategic Keyword Management – Avoid this CRITICAL SEO mistake

A question that is often asked is about the value of appearing on top of Google Page 1 rankings. Since all of Google search, and the whole online business really, is BASED on keywords, this is kinda important. It is very common for bloggers to not have a targeted keyword list, or randomly write posts and decide on the keyword as an afterthought. You should avoid this CRITICAL SEO mistakes if you wish to have a successful online presence or business. Well really, the value depends on the TYPE of keyword. If it is a highly competitive keyword then you can get some real dollars out of that position. What can be stated with certainty is the click percentage (or viewership) that each position receives. A Chitika graph from some years ago shows the number or percentage of clicks received by each position. It is evident that not many people go to page 2, and far fewer people click on entries on page 2. My friend Jack Humphrey mentioned that Google page 3 is a great place to hide a dead body! So if viewer impressions and percentage of clicks are important to you, then you need to be able to rank high up on Google search results. Now you also need to rank for a keyword which people are willing to pay for. Ranking high for “free music downloads” will not get you much revenue. Of course, you can make some money from advertising revenue, but that is not the point here. You want to target those keywords that have a high customer willingness to pay. Then you...