Next Step for Inbound Marketing: Amazon SEO?

According to Hitwise, in August of 2012, 11.3 billion searches were conducted in Google. This is a massive number to be sure, but it is a drop of 200 million compared with August of last year. Nor was this unique to Google. The entire search engine industry saw a drop in use. But that's not all. According to Forrester research in July, 30 percent of online buyers start researching their product purchases on Amazon, while only 13 percent start on a search engine like Google or Bing. No wonder Google is pushing Google Shopping so hard, and Amazon is refusing to buy in. As far as visibility goes, Google sites still sit at the top of the ComScore list, with 187,000 unique visitors out of the total 220,273 surveyed. But Amazon isn't far behind with 103,864 visitors, who clearly have more commercial motives in mind. With Google Shopping and AdWords pushing organic results below the fold, high competition, and broad awareness of how to “game” Google, is it time to start thinking a bit more about the direction of this industry? Is it time to start thinking about SEO for Amazon? Optimizing for Amazon There is virtually no information about how the Amazon search engine works available online, so a lot of testing is going to be necessary. Amazon does allow you to include your own search terms: 5 lines, each of them 50 characters. It would be wise to pull in some popular keywords from the AdWords Keyword tool and insert them here. Do a search on Amazon and to see how good the relevance is and what...

Google Algorithm's Surprise Attack, Marketers React

Today, I was consulting on a video marketing related project today and things got real. Rankings for a partner's local videos went down the tubes, and he is speechless. I took to the engines to see what waves this latest algorithm change is making. Google's getting twitchy with search results, video and local marketers included. On The Web Chris Crum quotes other marketers seeing steep increases and decreases to sites who are closely following recent Panda Changes. Google Panda Update: Some Wonder If One Just Happened ... www.webpronews.com9/14/12 We’ve reached out to Google for comment, and will update if we receive confirmation or denial. Meanwhile, we’re still waiting for Google to release its big list of algorithm changes for the month of August. That could happen any day now. Clearly, these changes are fresh and may or many not be Panda related. All I know is I started seeing changes to top ranked local videos that use to be on page one for months. The entire first page was rearranged before my eyes. Local papers are even talking about it on their websites. Working with Google's new search rules - Nashville Ledger newspaper news.google.com Google is cracking down on artificial schemes like “link building,” where you talk the owners of a host of unrelated websites to include links to your site, giving the illusion that your site is more popular than it really is. Does the Nashville Ledger have the right idea of what link building really is to pro bloggers? Google seems to be shaking Nashville web search results up in the right direction. The Blog Success pro...

What Is Google Authorship?

Google Authorship A to Z Workshop (via Basic Podcasting Tips) Google Authorship Workshop My friend Chris Lang hosted a Google Hangouts on Air on the topic of Google Authorship. This is a panel discussion. The following panelists were on hand for the discussion: Jack Humphrey Todd Hartley Shira Gal and of course your's truly Ileane Smith Google authorship...

Domain Age and Google Rankings: Overrated or worth considering?

Domain age is a term which refers to domain name age of any website. It counts on the age of the website along with the amount of time passed since the domain name was registered. SEO is considered to be an important process which helps in improving your website rankings over search engines. Many experts believe that domain age has to be taken into consideration while optimizing your website or any other SEO activities. Also, there is a belief that younger domains produce weaker search results as compared to the older ones. However, if you believe Matt Cutts (Google engineer), he says domain age is insignificant. You can see domain age being surrounded by some myths and realities. These myths and realities are discussed here. The myth about domain age Though the importance of domain age is hotly debated, the fact is it has some myths as well. There is very little weight given to domain age, especially when the websites are just two to three months old. For any new website, domain age is considered since they don't yet carry a good amount of content. This is the basic reason why new sites have poor rankings. As the site ages, rankings improve owing to the addition of good content and good number of visitors over these websites. At this point, a domain's age hardly matters. By producing good quality content, along with a fair amount of back links, a website can manage to improve its rank and pull decent traffic. By publishing high quality content on your website, you provide your readers what they are searching for. If...

Why People Love Search Engine Marketing

The most common one is SEO. SEO is a set of techniques used in building webpages that make your web site easier to find. Techniques such as keyword saturation and backlink creation are used to have more of your pages show up in the index (saturation) and to push those pages higher up in the rankings (popularity). People tend to only look at the first three links on a search engine page before making a decision. Or, at most, they skim the first page. The good thing about SEO techniques is that they don't require any money to implement, just some knowledge and a bit of sales technique. By properly optimizing your pages, you'll increase your chances of moving up the ranks and getting more views, and hopefully more sales. SEO Tools A cool feature of search engine marketing is the tools that search engines provide to allow their customers to optimize their pages and advertisements. Tools such as keyword analyzers and A/B testing enable webmasters to try out combinations of keywords and copy to create the most compelling message for consumers. Many of these tools are free to anyone with an advertising account, especially keyword analysis which can be considered the most important aspect of search engine marketing. Different engines provide different tools, so you'll want to do your research to find the fit that is best for you. In a world where more and more business is being done online, the need for increased visibility on the Internet is vital. Search Engine Marketing is one of the main keys, along with Social Media Marketing, in generating a...

Funny Matt Cutts SEO Mashup

You will DEFINITELY learn how to rank #1 in Google by watching this video! Everything will become much clearer to you regarding search engine optimization after watching. (Not really - please don't apply these tactics to your SEO...