Using Twitter Hashtags for Your Small Business

It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market. Twitter is without a doubt one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities, which is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to the ability for a user to make use of hashtags to get their business known. Using the Hashtag A hashtag is simply a word or phrase that has a “#” prefix at the front. For e.g. #microsoft or #apple. Primarily, the main purpose of using a hashtag is to make sure that a conversation around a specific topic or word can easily be tracked. Twitter users can easily use this marketing tool to track the conversations about their business and get a good understanding of their popularity online. You can use this to increase awareness of your small business online. One of the best ways to create a buzz around your business with the use of hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users...

How To Track Who is Sharing Your Content in Real-Time

Guest Post by Jim Stroud Okay, this is cool! You can search Twitter for hashtags and keywords and yeah, everybody knows that. (Or should!) But did you know that you can search Twitter for weblinks that have been shared whether they have been shortlinked or not? If you already knew that, then you are more “with it” than I am because I just discovered this. I'll say it again. Twitter is a clever bird. Even if a link to your website has been shortened with such services like,, and so on. Case in point, I will do a search for any and all URLS shared on Twitter that link to one of my blogs – I type in the domain itself and not an exact link for a certain URL. All of the results are for any and all links from my blog. Cool! I can also add in a link to a specific URL to see who has shared that link, even if it has been shortlinked. (I just like that!) Now, why do I like this so much? Umm... Let me count the ways. THE GOOD I can track in real time, which specific post is being shared the most and /or which of my posts on my blog are resonating with my followers in real-time. Let's say I write a post about doggy treats. I know right away who is sharing my post on doggy treats. I could then create a Twitter list of these people and the next time I write a post on doggy treats, I can cc them on...

A story about Twitter 5 years ago…

Everything we're doing today might seem funny to us 5 years from now.  Like how we talked about Twitter when it first started.  Plus, I don't believe Robert Scoble ever had only 2000 followers on Twitter.  Pretty sure he started out with 100,000....

Who Uses Twitter? 9 Million Small Businesses

Twitter has only been around for six years, but its cultural legacy is already earmarked for history. Altogether, 66% of U.S. adults use social networking sites, and of those online consumers, 100 million are regular, active Twitter users, according to the company's blog. Twitter says its user base is not only huge, but high-level and diverse: 35 global heads of state use Twitter 99% of U.S. nonprofit groups are on Twitter 50 top-rated U.S. television shows reach out to viewers via Twitter 100% of major U.S. news outlets use Twitter to report on global events Obviously, Twitter is having a huge impact on worldwide culture, but what about American small businesses? After all, reaching out to customers in instantaneous, real-time fashion is a high priority with small companies. Is Twitter up to the task? So far, the answer is "Yes." A new study by Intuit shows that nine million small businesses use social media (mostly Twitter and Facebook). Primarily, businesses do so because the technology is cheap. Intuit reports that 59% of small businesses spend less than $100 to reach out to customers via social media, and only 6% of small companies spent more than $5,000. According to Intuit, here's how small companies use Twitter to connect to customers: Connecting with customers -- 28% Gain "visibility" -- 27% Self-promotion -- 26% Getting news out quickly -- 9% Staying ahead of the curve -- 6% Other -- 4% Clearly, businesses are using Twitter to increase word of mouth, and to build consumer loyalty first, and then to leverage that loyalty by offering deals, discounts, and other promotions -- to "seal...

Great Twitter Tools and Resources

This is a list of Twitter tools and resources we've compiled over the past 6 months.  If you have a great Twitter tool or how-to resource and think is should be on this list of Twitter tools, please submit a description and link in the comments below. Twitter Readers Hootsuite MarketMeSuite Twitter for Android Official Android App for Twitter Twitter for iPhone Official iPhone App for Twitter Twitter Resource Sites Everything Twitter TwitIP...

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