5 Less Known Social Media Marketing Tools For Small Businesses

What tools should you really use? Which ones are viable methods of helping gain popularity, business, and sales? Which applications can actually be considered important tools when it comes to designing your social media marketing strategy? There are so many tools and applications being raved about on message boards and news sites all over the internet, but not all social media marketing tools have gained the recognition they deserve. There are a lot of fantastic tools out there that no one really ever hears about. Listed below are the top five picks for less known social media marketing tools we feel are a must have for small businesses. You may find you incorporate one or all of these tools into your own social marketing strategy, and, in fact, we encourage you to do so. 1- EditFlow EditFlow is a plugin from the major open source content management system, WordPress. It allows you to manage your entire editorial team seamlessly, without any hassle or extra work on your own behalf. The plugin allows you to get a simple to understand snapshot of your month to month content with its calendar features. Another feature offered by this neat all-in-one plugin is an improved content status over and beyond what WordPress typically offers. I would suggest that any business owner who has to manage a multi-author website use this tool. It keeps everything flowing smoothly, eliminating the stress that comes from having to manage multiple authors and their work. 2- Tweet Level Tweet Level allows you to search for hash tags (the ever popular, easy to use Twitter feature that looks like...

Common Misconceptions of Social Media That Bloggers Have

There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back. For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top seven myths about social media and why they don’t work: 1. Start on Monday, see huge results on Tuesday. When using social media, there is no such thing as overnight success. Social media is seen as a long term commitment and not for people who want to make an immediate impact. This sort of thing takes time and effort, so keep going and you will soon see the benefits. 2. Work hard to surround followers in content. Sometimes, when bloggers start using social media, it tends to lead them into thinking that they need to stay up late and work all night to produce enough content to last forever. To draw in more followers, the best method is to build up the amount of content gradually and not do it all in one go. 3. Social networking is about numbers. The ultimate goal of using social media is to establish an audience which embraces your blog and enjoys the content you put on it. It will not be very helpful if you buy 25,000 bot followers for a...

Is Social Media Marketing Worth It?

Social media marketing has become a buzz phrase among Internet-based businesses. It has also become very popular among businesses that have brick-and-mortar establishments within a community. It certainly does have its advantages, but you want to make certain that your expectations are realistic. From a technical standpoint, here are some of the things that you can do to make it as effective as possible and some things you should take into account when you launch a social media marketing campaign. Effectiveness Surveys have shown that, when somebody sees a business or product that one of their friends liked on a social media network, that about one quarter of those people will actually investigate that product. The amount of times that people like your service is important, obviously, but it isn’t the be-all end-all of online marketing. Social media networks are really set up for people to be social. People may do a bit of investigation into products they see on social media sites and, if they’re particularly loyal to a product, they may well like it on their own and share that with their friends. Don’t expect immediate huge results from setting up a page on a social media site, however. Be realistic. Moderation Go ahead and like a few pages that belong to competitors of yours or businesses that you happen to be interested in on your social media profile. Pay attention to how they go about updating their status and getting content into your newsfeed. You’ll quickly find that some of them tend to put quite a few posts up that are really worthless. They might be...

How Do Bloggers Get Content Automation Done Right?

Automation, tools and tech, rule social media markets. The game is "look what I can do faster, easier and cooler than you". Some people make money on it, some get nothing at all. Let's look inside some automation game play.     The battle of Automation Comedian, Joe Rogan zapped Paperli out of his social media daily routine. The Joe Rogan Daily just picks tweets from people I follow and makes a paper out of it. Unfortunately I follow a lot of nonsense. — Joe Rogan (@joerogan) January 10, 2013 Blanket automation eventually hurts the content business in the long run. Rogan's Paperli had been feeding "drone content" to fans and followers for months before he found just how stupid an idea it was to have for a person in the business of quality content. There is a benefit, right? Sure. It all depends, though. My blog, when active, got a bunch of paperli retweets. Good exposure, but nothing I really took advantage of. But a business who had some real traffic goals could pimp a few Paperli publisher accounts by finding the share source and focus on that crowd ... if it suits their market, of course. Bloggers can dig out a fresh creative direction and uncover new places to post. It can create new opportunities Over at MarketingKnockout.com, we are seeing odd content get unlikely shares. One from a hippie Paperli account, another from retirement strategies publisher, and so on and so forth. These "random-house" publishers are not exactly our core audience. At the same time, it's not like we can't make a deal in those markets....

Using Twitter Hashtags for Your Small Business

It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market. Twitter is without a doubt one of the most popular social media platforms available. People are given this powerful tool to voice their ideas and opinions and update their current activities, which is also a good way to introduce your small business’ products and services. One of the best ways to get noticed is to create an online trend, which refers to the ability for a user to make use of hashtags to get their business known. Using the Hashtag A hashtag is simply a word or phrase that has a “#” prefix at the front. For e.g. #microsoft or #apple. Primarily, the main purpose of using a hashtag is to make sure that a conversation around a specific topic or word can easily be tracked. Twitter users can easily use this marketing tool to track the conversations about their business and get a good understanding of their popularity online. You can use this to increase awareness of your small business online. One of the best ways to create a buzz around your business with the use of hashtags is to promote your business’ products or specials. The global reach that Twitter offers its users...

5 things you need to do to get customers from LinkedIn

Social Networking sites have been booming over the past decade. Sites such as Facebook, Twitter and Instagram have all been able to establish extremely vast networks. Facebook alone already has over a billion members! These social media sites are commonly used for personal agendas and not for business profiling as much. You’re more likely to see pictures of dogs, cats, monkeys and guinea pigs on your news feed than of resumes. Simply put, most people want to keep Facebook about their own lives outside of work. One may wonder how social media, a medium hosting an enormous network, can be utilized to enhance clientele and search for potential customers. This is where LinkedIn comes in. LinkedIn is one definitely underrated Social Networking site. Unlike the more mainstream sites however, this one is designed to enhance your professional profile. In fact, it is host to a huge network of professionals of varying ages, nations and industries. LinkedIn is for the business community. So how can we can tap into this resource and increase clients? Let's find out what it takes to be successful in LinkedIn. 1. Optimize your profile. Let those whacky pictures of yours stay on Facebook and Instagram. On LinkedIn, it is best to show the world your serious-business-only side. So make sure to pin a picture that proposes dignity, respect and formality. Put on display a record of your portfolio so your visitors will get a good glimpse of who you are and the brand that you carry. Creating a clean, direct to the point profile will get you a long way. 2. Think of LinkedIn is...

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