How to effectively resolve Google manual actions penalty

  For all practical purposes, Google owns the internet. Google rewards “white-hat” SEO practices by providing the sites that employ tried and true techniques a higher ranking in search results. Conversely, Google punishes “black-hat” practices. A common penalty - inflicted on about 400,000 sites a month - is the manual actions, and this post will help you very effectively resolve Google manual actions penalty.   Sites of any size can be punished for using shady techniques such as link buying, using fraudulent methods to drive traffic to a site, keyword-stuffing, having spam blogs to generate ad revenue, etc. A site need not even indulge in such activity. Mere suspicion on Google's part is sufficient to invoke the penalty.   Google’s primary and only interest is in ensuring that the online visitor trusts the internet and continues to spend more and more time online. To accomplish this, Google is constantly revising its search and indexing algorithms. There are thousands of updates constantly applied, to ensure that the online visitor has the best online experience.   To achieve this, Google is also spending millions of dollars in the following activities: Laying ultra high-speed internet cables in select cities, such as Kansas City (KS), Austin (TX) and Provo (UT). It is making the internet safer. Google’s Project Zero is an ethical hacking program which identifies and stymies hacking operations even before they become effective. Heavy investment and continuous improvement in search. Identifying sites that are remotely suspicious from a user experience perspective, and knocking them off search results.   The last one is the topic of this blog post.   In 2014,...

Keyword Research techniques for ecommerce and blog sites

Although the entire search industry is keyword-based, the holistic approach to understanding and then deploying effective keyword research techniques is generally missing. People are often challenged with knowing where to start or how much information is adequate. Keyword research requires patience (usually in short supply), a strategic approach (absent in most cases) and a methodical framework (often unavailable). If you methodically create and execute a strategic plan for keyword research, your site should see a sustained increase in traffic. The resulting traffic would be high-potential because they have been directed to your site by means of highly relevant keywords. More than 19 billion searches are conducted each month. People are looking for information online all the time. (Source: The primary method of conducting a search is, quite simply, typing a keyword into a search engine. The whole search business is centered on keywords: Users begin their search using keywords. Advertisers bid for spots associated with high-paying keywords. Websites and blogs optimize their information for relevant keywords. Search engine bots scour the web looking for sites with good information, and then, using keywords, index them within their databases. Search engines display results and advertisements based on ranking for keywords. The objectives of keyword research should include: Increase traffic to the most important (high conversion) landing pages. Increase high-potential customer traffic to the site. Convert this increased traffic into paying customers and increased revenue. Increase the amount of time people spend on your sale pages. Identify competition based on your target keywords. Identify synergistic partners based on your target keywords. Together, achieving these objectives will lead to higher revenue.  ...

Affordable SEO Services the key to Get Higher Ranking on Search Engine Result Pages

When it comes to the page ranking and the better popularity of a website one of the most common factors that comes to our mind is the choice of the proper SEO services. In fact, the point is that within the past decade the SEO services have made quite a name for itself. The need of proper SEO services is quite well known among the website owners and webmasters. It should always be kept in mind that the need of SEO starts from the very launch of a website. Along with that it should also be noted before the final launch of a website it is essential to follow certain guidelines to make it more search engine friendly which in turn increases the chances of visibility of the website on search engine ranking. However, before we can delve into the theories and details of proper search engine optimization it is essential to get a clear idea of what search engine optimization or SEO Service really is and the purpose it serves. Although, search engine optimization as a whole is a vast concept and there are a lot of factors that are involved in the process of proper optimization of a website, in short it can be stated that search engine optimization is basically a process of increasing the popularity and visibility of a website on the search engine result pages. The main goal of SEO is to make a website visible on a higher ranking position on or closer to the top ten lists of the search engine result pages. Here is a simple example to describe the process....

Is Keyword Anchor Text Killing Your SEO?

Since the release of Penguin 2.0, many sites have taken a dive in the SERPs. One of the causes of poor SERP performance is an excess of anchor text containing specific keywords. Back in the old days, one of the main goals of link building was to cultivate as many incoming links as possible with anchor text that included keywords and key phrases relevant to a site’s SEO strategy. In recent years, Google has started paying a great deal of attention to the features of a naturally accrued link graph and penalizing sites with backlink profiles that show signs of being engineered by SEOs. High quality sites tend to gather links with a diverse range of anchor text. Most linkers aren’t interested in contributing towards a site’s SEO strategy and won’t choose to include keywords in anchor text, instead using site, brand, or author names, topics, and a collection of generic nouns (“article”), verbs (“said”), adverbs (“here”), and so on. If 80% of a site’s incoming links include keyword-rich anchor text, especially if the keywords are identical, Google’s algorithms are going to consider the site to have been heavily optimized and thus decide that the link graph doesn’t accurately reflect the quality of the site, leading to a discounting of those links and a drop in SERP position. Given that this was historically such a common and effective SEO strategy and is still used by less skillful SEOs, it’s more than likely that a site is going to see a downward push in the SERPs relative to their less “optimized” competitors. So, what can be done to mitigate the...

Search Engine Optimization

Search Engine Optimization SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that may potentially improve your website and save time, however you'll also risk damage to your site and reputation. make sure to research the potential benefits as well because the damage that an irresponsible SEO can do to your site. many SEO and other agencies and consultants provide helpful services for website owners, includes: Emblix solutions 1.Review of your website content or structure 2.Technical advice on website development: for eg. hosting, redirects, error pages, uses of the JavaScript 3.Content development 4.Management of online business development crusades 5.Keyword research 6.SEO training 7.Proficiency in specific markets and geographies. Keep in mind that the Google search results page includes organic search results and often paid advertising (denoted by the heading "Sponsored Links") as well. Advertising with Google will not have any effect on your site's presence in our search results. Google never accepts money to incorporate or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can give you with an excellent deal of information regarding how to optimize your site for organic search. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to control search engine leads to unfair ways. Practices that violate our guidelines could result in a negative adjustment of your site's presence in...

Outbound Links Matter For Bloggers — Here’s Why.

For as long as search engine optimizers have existed, they’ve focused a huge amount of time and resources on obtaining inbound links for their sites. There’s a very good reason for that: among the 200 or so signals that Google considers when determining ranking positions in the SERPs, inbound links are of vital importance. However, there is considerable diversity of opinion when it comes to linking out from a site to other sites. SEOs are often concerned that outbound links will degrade their site’s standing and prefer to link to their own content, keeping the link juice they gather to themselves. They are also worried about giving away link juice and hence ranking potential to other sites within their niche. In fact, outbound links can be beneficial for SEO, so it’s worth thinking about the ways in which such links can both benefit and harm a site’s status in the eyes of Google and other search engines. Harmful Outbound Links There is an old SEO trick that involves publishing content on one subject and then linking from it to content of a different subject entirely, usually in an effort to increase the ranking of the second page because it promotes a product or service that earns a client money. These spammy links, often to pornography sites or sites peddling Viagra and the like, are not well-regarded by Google. In fact, if Google suspects that you are linking to bad neighborhoods in order to game the system or are being paid to do so, they may impose an manual penalty. Beneficial Outbound Links Almost anyone can bang out a few...

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