The 250 Most Expensive Keywords

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If you do Google Adwords advertising, this is a page you'll want to put on your bookmarks.  Markus Allen is tracking the 250 most expensive keywords on Google Adwords and updating the list each month. Click on the image below to see the full list.  I am floored by the Cost Per Click for some of these keywords. Do you think you could learn something about conversion from people who are spending over $100 per click to get people to their sites?  They have to have high converting landing … [Read more...]

Next Step for Inbound Marketing: Amazon SEO?

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According to Hitwise, in August of 2012, 11.3 billion searches were conducted in Google. This is a massive number to be sure, but it is a drop of 200 million compared with August of last year. Nor was this unique to Google. The entire search engine industry saw a drop in use. But that's not all. According to Forrester research in July, 30 percent of online buyers start researching their product purchases on Amazon, while only 13 percent start on a search engine like Google or Bing. No wonder … [Read more...]

What Is Google Authorship?

Google Authorship A to Z Workshop (via Basic Podcasting Tips) Google Authorship Workshop My friend Chris Lang hosted a Google Hangouts on Air on the topic of Google Authorship. This is a panel discussion. The following panelists were on hand for the discussion: Jack Humphrey Todd Hartley Shira Gal and of course your's truly Ileane Smith Google authorship is… … [Read more...]

Google Algorithm’s Surprise Attack, Marketers React

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Today, I was consulting on a video marketing related project today and things got real. Rankings for a partner's local videos went down the tubes, and he is speechless. I took to the engines to see what waves this latest algorithm change is making. Google's getting twitchy with search results, video and local marketers included. On The Web Chris Crum quotes other marketers seeing steep increases and decreases to sites who are closely following recent Panda Changes. Google Panda Update: Some … [Read more...]

Content Marketing Strategy for Small Businesses

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Finding the right content marketing strategy for your small business always depends on what sort of business you run, but despite the enormous differences from one business to the next, there are some general rules which will help you to grow your business through content marketing no matter what sort of business you run. Hear What Your Target Audience Has to Say If your finger is not on the pulse, then it will come as no surprise when the content you produce is stale and uninteresting to … [Read more...]

SEO Is Confusing. Is There Another Way To Get Traffic?

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I'd rather Bend The Web. Source: mashable.com via Jack on Pinterest … [Read more...]

Google Panda Update Infographic

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Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google’s search engine results for the better. Google has around 46 Billion pages currently indexed and more than 80% of penalized websites are still struggling to recover from the update. Read more: http://www.seo.com/blog/google-panda-update-up-close-infographic/#ixzz1zsg5GLAR   … [Read more...]

Domain Age and Google Rankings: Overrated or worth considering?

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Domain age is a term which refers to domain name age of any website. It counts on the age of the website along with the amount of time passed since the domain name was registered. SEO is considered to be an important process which helps in improving your website rankings over search engines. Many experts believe that domain age has to be taken into consideration while optimizing your website or any other SEO activities. Also, there is a belief that younger domains produce weaker search … [Read more...]

Funny Matt Cutts SEO Mashup

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You will DEFINITELY learn how to rank #1 in Google by watching this video! Everything will become much clearer to you regarding search engine optimization after watching. (Not really - please don't apply these tactics to your SEO campaign!) … [Read more...]

Which social network is best for organic SEO? The answer might surprise you!

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So you think you've got Facebook nailed down and the links you've built from Fan Pages are totally rocking your organic SEO. Or you think Twitter is getting the job done for you. With all the hubub over Google+ being a "ghost town" (which I've never experienced since day 1) those who have been there from the beginning and those who get involved and actually engage, are benefiting more than people spending the same time on Twitter and Facebook combined. The following infographic answers … [Read more...]