Social Media for B2B Marketers

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Social Media for B2B Marketers B2B commerce is an underrepresented, underappreciated aspect of business in social media, in the context of tips and advice offered. While typical marketers can find an entire library worth of tips and tricks when it comes to using social media sites to further their cause, the B2B genre sits with lonely, dusty shelves. However, business-to-business commerce is huge online, and the relationships between businesses grow greatly when they can find one another. If … [Read more...]

Common Misconceptions of Social Media That Bloggers Have

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There are many untruths about what works and what doesn’t work regarding social media and it tends to be bloggers that are unsuccessful. The results of these failings can lead to a fall in reader numbers which can sometimes mean that they won’t ever come back. For blogging to be successful in social media terms the answer does not lie in the huge amount of facebook posts or Tweets, it lies within the ability to develop a strategy which saves time but also has a great return. Here are the top … [Read more...]

Is Social Media Marketing Worth It?

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Social media marketing has become a buzz phrase among Internet-based businesses. It has also become very popular among businesses that have brick-and-mortar establishments within a community. It certainly does have its advantages, but you want to make certain that your expectations are realistic. From a technical standpoint, here are some of the things that you can do to make it as effective as possible and some things you should take into account when you launch a social media marketing … [Read more...]

How to Optimize Your Email Sign-up Process and Maximize Subscriptions

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In order to make the most of email marketing, there are some specific stars that must be aligned for the business or individual using it. Among those stars is a sign-up process that is designed to convert. This is a critical component because if people are not subscribing, then you have no ammunition to work with, which might tempt you to purchase a list, and that’s one of the worst ideas you can buy into. If you are going to succeed as an email marketer, you need a sign-up process that … [Read more...]

How Do Bloggers Get Content Automation Done Right?

Automation, tools and tech, rule social media markets. The game is "look what I can do faster, easier and cooler than you". Some people make money on it, some get nothing at all. Let's look inside some automation game play.     … [Read more...]

Using Twitter Hashtags for Your Small Business

It is no secret that social media sites are becoming popular by the day; these platforms are being used for more than just meeting new people. Businesses around the globe are starting to utilize them as a way to increase their marketing efforts and help to get their brand noticed online. This is considered to be a tool that small businesses can use to increase their market reach and build a larger global market. Twitter is without a doubt one of the most popular social media platforms … [Read more...]

The 250 Most Expensive Keywords

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If you do Google Adwords advertising, this is a page you'll want to put on your bookmarks.  Markus Allen is tracking the 250 most expensive keywords on Google Adwords and updating the list each month. Click on the image below to see the full list.  I am floored by the Cost Per Click for some of these keywords. Do you think you could learn something about conversion from people who are spending over $100 per click to get people to their sites?  They have to have high converting landing … [Read more...]

How To Track Who is Sharing Your Content in Real-Time

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Guest Post by Jim Stroud Okay, this is cool! You can search Twitter for hashtags and keywords and yeah, everybody knows that. (Or should!) But did you know that you can search Twitter for weblinks that have been shared whether they have been shortlinked or not? If you already knew that, then you are more “with it” than I am because I just discovered this. I'll say it again. Twitter is a clever bird. Even if a link to your website has been shortened with such services like bit.ly, ow.ly, … [Read more...]

A story about Twitter 5 years ago…

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Everything we're doing today might seem funny to us 5 years from now.  Like how we talked about Twitter when it first started.  Plus, I don't believe Robert Scoble ever had only 2000 followers on Twitter.  Pretty sure he started out with 100,000.  :) … [Read more...]

How to Blog Anywhere, Anytime

There’s a big world out there (no, not online – the other one). If we’re spending all our time at a desk we’re missing out on the very experiences that can catapult our writing into new realms of wonderfulness. Experiences make us richer writers, and the best bloggers are looking for ways to get out there and bring the blogging with them. This article can help. Are You Managing One Blog or Many? Before looking for the right solutions, you have to carefully define the problems. Bloggers … [Read more...]