The Quick and Easy Way to Research and Create Your Own Products

You’re thinking about creating your own product, such as an ebook. You’ve done your market research to discover what your market is already buying, so you know what your prospects’ want. Now your goal is to create something just a bit better than the competitors’ products. But if you’ve never created a product before, it can all seem a little overwhelming. If so, relax. Because all you need to do is follow these three steps to quickly and easily create your own high-quality product… Step 1: Outline Your Idea You’ve already done your market research, right? So you know what all topics were included in your competitors’ products. And if you don’t, then just browse the table of contents of these products. You’ll want to include all these topics, plus any topics that might be missing from your competitors’ products. In other words, you want to make your product better than the products that are already on the market. Now, the key to creating a good product quickly is to start with a thorough outline. Don’t just outline your main chapters. Be sure to also outline your subtopics and even the points you’d like to include in each subtopic. Example: If you were writing a book about blogging, the section on getting a domain name and hosting might look like this: Setting up a Website Buy a domain name 1a. Tips for choosing a good domain name (.com, memorable, short, brandable, exact match for SEO purposes). 1b. Where to get a domain name. Buy webhosting. 2a. What features you need (how much space, bandwidth, how many domains on account,...

5 Free Webinar Tips To Help Make Your Event Wildly Successful

Webinars are one of the most effective ways to market online. They have many advantages. Multiple forms of media can be used, presenters can interact with their audience and establish rapport through teaching and offering valuable information, and the event can be taped and re-used later. They are a very effective way to sell products and also expand your influence in a niche. Here are 5 webinar tips to help ensure your next event is wildly successful. 1. Plan your webinar ahead of time You want your webinar to be entertaining, informative and concise. People are very busy these days and don't want to sit in front of their computer for hours listening to someone ramble. Keep your presentation interesting by using multiple forms of media such as slides, pictures, and demonstrations using the internet and other sources. Don't just use slides with lots of text. A webinar is your opportunity to connect with your audience. Be sure to leave plenty of room for asking them questions and interacting with them throughout the presentation. Once you have your presentation planned, practice, practice, practice. Make sure you are familiar with your webinar service technology as well. 2. Promote your webinar Announce your webinar through your email list, write a post on your blog, post messages on your Facebook, Twitter and LinkedIn accounts, and ask everyone you know to spread the word about your free event. Send out multiple messages so that people don't forget. 3. Enlist at least one co-presenter or helper Webinars are often more interesting if there is more than one presenter. If it makes sense to have...

How to hire a great freelance writer for your blog

The blog is one of the most neglected sections of most business websites, and understandably so. Business owners are busy with tasks they consider more important than blogging, or they simply don’t trust their writing skills. If you find yourself in this category, here’s an approach that makes a lot of good business sense: hire a freelance writer. A freelance writer ensures that your blog is updated in a timely manner with relevant content, so your readers always have something to read and share. This is all the more important if you have a business that relies heavily on blog content or if you sell your services through your blog. Hiring a freelance writer is easy, but hiring a writer who truly understands your users and is willing to research about what your audience wants to read can be a bit of a challenge. Follow this three step guide to learn how you can hire a freelance writer who can bring you more business and create content that resonates with your audience: Start right One of the easiest, and perhaps the best way to find a freelance writer is to ask among your friends and business acquaintances. Word of mouth is possibly the one form of advertising that comes with great results. If you find a writer through this route, see their portfolio of work or ask them to provide links to published pieces. You may even have some luck finding a writer at your local chamber of commerce’s monthly meetings. Social media search Professional networking websites, such as LinkedIn, will also help you find a qualified writer. Simply...

Using Photos to Spruce up Your Blog

If you're not using photos in your blog posts, there's no better time to start than right now. Why? Because even a little photo can go a long way toward bringing new readers to your blog. With consistently high-quality photos in every post, you're sure to notice a spike in traffic, and, if your photos are really good, a spike in reader engagement, too. Why readers like photos A great photo gets attention. And the more attention you get, the more readers you will attract. Photos are your blog's eye candy. When someone stumbles across your post – let's say they arrived from a search engine – you want to draw them into the text. A great headline helps a lot with that. But second only to the headline is a compelling image. And what if someone links to your post on Facebook or Google Plus? Having a relevant photo appear alongside the link will help them understand what the post is about. An intelligently-chosen photo may even inspire an emotion (think humor, happiness, fear, melancholy) that helps readers "get" your post before they even read it. Oh, and be sure to put at least one photo just below the headline. A photo won't entice visitors to keep reading when you place it below the fold. Why search engines like photos There's someone else – okay, something else – that likes to see photos on your blog, too. Google. Bing. Yahoo! All of the major search engines use what's called the "alternative text" or "alt text" in your photos to index your image appropriately. That means placing an accurate...