How to effectively resolve Google manual actions penalty

  For all practical purposes, Google owns the internet. Google rewards “white-hat” SEO practices by providing the sites that employ tried and true techniques a higher ranking in search results. Conversely, Google punishes “black-hat” practices. A common penalty - inflicted on about 400,000 sites a month - is the manual actions, and this post will help you very effectively resolve Google manual actions penalty.   Sites of any size can be punished for using shady techniques such as link buying, using fraudulent methods to drive traffic to a site, keyword-stuffing, having spam blogs to generate ad revenue, etc. A site need not even indulge in such activity. Mere suspicion on Google's part is sufficient to invoke the penalty.   Google’s primary and only interest is in ensuring that the online visitor trusts the internet and continues to spend more and more time online. To accomplish this, Google is constantly revising its search and indexing algorithms. There are thousands of updates constantly applied, to ensure that the online visitor has the best online experience.   To achieve this, Google is also spending millions of dollars in the following activities: Laying ultra high-speed internet cables in select cities, such as Kansas City (KS), Austin (TX) and Provo (UT). It is making the internet safer. Google’s Project Zero is an ethical hacking program which identifies and stymies hacking operations even before they become effective. Heavy investment and continuous improvement in search. Identifying sites that are remotely suspicious from a user experience perspective, and knocking them off search results.   The last one is the topic of this blog post.   In 2014,...

How to Evaluate Your Online Presence

As a business owner, you know that website design has become a very important part of your business’ growth, but there is much more to an online presence than simply having a website for your customers to view. There are a few important aspects to keep in mind to make the most out of your online presence. Website Usability With mobile phones and tablet devices becoming more and more popular around the world, you need to make sure that your website is accessible on multiple devices. You need to test your usability on different mobile devices, to ensure that your audience is able to view your site as it should be, optimized for their particular device. This is very important as a large part of your audience are likely going to be from mobile phones and tablet devices. Also make sure that your website can be viewed in multiple browsers, testing all the popular varieties to ensure that people browsing form their desktops can view the site in any browser. Analytics and Monitoring Website design is only one small part of maintaining your company’s online presence; you will need to constantly monitor your website and analyse analytic and reports for performance, making sure that your website is performing and improving as it should. Make note of your website’s bounce rate and consider the popularity of certain pages and products to accurately assess what your audience is interested in. You can always improve your website, as it is something that you will constantly need to work on in order to perfect. Accessibility It is vital that your website is found...

Traffic Building Strategy: Content Marketing

Huge Traffic Building Strategy #2: Content Marketing These days it is not enough to have a pretty website with your services, an about page and a contact form. If you’re looking to drive traffic to your website or blog it’s essential to be offering good, no …wait for it…great.... content. Content is king. There is so much noise and distraction in the online world, the only way you are going to grab attention and more importantly, hold attention is if you give people great “stuff” to watch, listen, do or read on your site. This might sound daunting, but it doesn’t need to be. Really. We’ve got ways; Are you familiar with bounce rate? They come, they glance they go, ba-boing ba-boing! We are looking to avoid bounce rate, and these days, to do so, we need to be creative. I talked about 6 easy ways to get traffic to your blog or website in this video last year, so for those of you who would rather watch and listen, head on over here. Often times the content can be driven from off-site, like Facebook, or a great video ( or series) you produce on Youtube. With a link back to your site you’re gathering folks from the outside and drawing them in. Of course now your job is to keep them on your site, so how to do this? Creativity. Thinking outside of the box. Check out blender company’s series of video’s “Will It Blend?” In this video BlendTec’s CEO Tom Dickson attempts to blend an Apple iPad. In the past Tom has blended everything from marbles...

How to Recruit Experts to Create Content for You – For FREE

When you think about creating a product (such as an ebook), you probably usually only consider two options: create it yourself or hire a freelancer to do it for you. But there’s a third option that’s free, doesn’t require hardly any work on your part, and yet it can boost the credibility of your product. The answer? Recruit experts in your niche to create your product for you. Not only do these experts do all the work, but they might even help you promote the product once it’s finished. Plus having your name associated with these experts instantly establishes your own credibility and positions you as a niche expert. Here’s how to do it in three easy steps… Step 1: Pick Your Product First you need to decide what kind of product you’re going to create, such as an ebook. Then you need to decide how you’ll ask your experts to contribute. The possibilities include: You interview the experts. In this case, you’re asking a variety of questions that are personalized for each expert. You ask the experts to write a short article, which will serve as one chapter of your ebook. You ask the experts a question and create the product by compiling these answers. Example: “What’s the best way to improve your golf swing?” Once you know how you want your experts to contribute to your project, then move on to the next step… Step 2: Find Experts If you’ve been working in your niche for any amount of time, then you no doubt already know who all the major players are. If not, you’ll just need...

Five Ways to Get More Guest Posting Opportunities

You know that guest posting is a great way to build links between your site and authoritative sites in your niche. It’s one of the older methods which have held on throughout all of Google’s changes and even with the newest updates, it’s still considered safe, particularly with Google’s push for more content based ranking. But how do you find the best opportunities for guest posting? Some of these are pretty obvious, but some of them are... well, you’ll see! Start from the Start As with everything, start from the beginning, though some overeager would-be guest bloggers forget! Start with your own connections. Hit up your industry connections or blogger buddies. Ask them, politely, if you can post an article on their blog. You’re already friends or at least colleagues with these people so as long as you aren’t too aggressive, it should be pretty easy to get started. Another shockingly easy way to get started with guest posting is to put up a post on your blog letting readers know that you’re available as a writer for other blogs. Make sure you showcase your expertise or things you like to write about and then see what kind of fish you can land. If your blog is popular, you may be amazed at what kind of response you’ll get. Socialize Branch outward a little to your social networks. You don’t have to have accounts on every site on the planet, but on every social network you are on, ask for opportunities to write on other peoples’ sites. You can reach out not only to friends, but also friends of...

The Quick and Easy Way to Research and Create Your Own Products

You’re thinking about creating your own product, such as an ebook. You’ve done your market research to discover what your market is already buying, so you know what your prospects’ want. Now your goal is to create something just a bit better than the competitors’ products. But if you’ve never created a product before, it can all seem a little overwhelming. If so, relax. Because all you need to do is follow these three steps to quickly and easily create your own high-quality product… Step 1: Outline Your Idea You’ve already done your market research, right? So you know what all topics were included in your competitors’ products. And if you don’t, then just browse the table of contents of these products. You’ll want to include all these topics, plus any topics that might be missing from your competitors’ products. In other words, you want to make your product better than the products that are already on the market. Now, the key to creating a good product quickly is to start with a thorough outline. Don’t just outline your main chapters. Be sure to also outline your subtopics and even the points you’d like to include in each subtopic. Example: If you were writing a book about blogging, the section on getting a domain name and hosting might look like this: Setting up a Website Buy a domain name 1a. Tips for choosing a good domain name (.com, memorable, short, brandable, exact match for SEO purposes). 1b. Where to get a domain name. Buy webhosting. 2a. What features you need (how much space, bandwidth, how many domains on account,...

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