How to effectively resolve Google manual actions penalty

  For all practical purposes, Google owns the internet. Google rewards “white-hat” SEO practices by providing the sites that employ tried and true techniques a higher ranking in search results. Conversely, Google punishes “black-hat” practices. A common penalty - inflicted on about 400,000 sites a month - is the manual actions, and this post will help you very effectively resolve Google manual actions penalty.   Sites of any size can be punished for using shady techniques such as link buying, using fraudulent methods to drive traffic to a site, keyword-stuffing, having spam blogs to generate ad revenue, etc. A site need not even indulge in such activity. Mere suspicion on Google's part is sufficient to invoke the penalty.   Google’s primary and only interest is in ensuring that the online visitor trusts the internet and continues to spend more and more time online. To accomplish this, Google is constantly revising its search and indexing algorithms. There are thousands of updates constantly applied, to ensure that the online visitor has the best online experience.   To achieve this, Google is also spending millions of dollars in the following activities: Laying ultra high-speed internet cables in select cities, such as Kansas City (KS), Austin (TX) and Provo (UT). It is making the internet safer. Google’s Project Zero is an ethical hacking program which identifies and stymies hacking operations even before they become effective. Heavy investment and continuous improvement in search. Identifying sites that are remotely suspicious from a user experience perspective, and knocking them off search results.   The last one is the topic of this blog post.   In 2014,...

Keyword Research techniques for ecommerce and blog sites

Although the entire search industry is keyword-based, the holistic approach to understanding and then deploying effective keyword research techniques is generally missing. People are often challenged with knowing where to start or how much information is adequate. Keyword research requires patience (usually in short supply), a strategic approach (absent in most cases) and a methodical framework (often unavailable). If you methodically create and execute a strategic plan for keyword research, your site should see a sustained increase in traffic. The resulting traffic would be high-potential because they have been directed to your site by means of highly relevant keywords. More than 19 billion searches are conducted each month. People are looking for information online all the time. (Source: http://www.comscore.com/Insights/Press-Releases/2013/8/comScore-Releases-July-2013-US-Search-Engine-Rankings) The primary method of conducting a search is, quite simply, typing a keyword into a search engine. The whole search business is centered on keywords: Users begin their search using keywords. Advertisers bid for spots associated with high-paying keywords. Websites and blogs optimize their information for relevant keywords. Search engine bots scour the web looking for sites with good information, and then, using keywords, index them within their databases. Search engines display results and advertisements based on ranking for keywords. The objectives of keyword research should include: Increase traffic to the most important (high conversion) landing pages. Increase high-potential customer traffic to the site. Convert this increased traffic into paying customers and increased revenue. Increase the amount of time people spend on your sale pages. Identify competition based on your target keywords. Identify synergistic partners based on your target keywords. Together, achieving these objectives will lead to higher revenue.  ...

Blog Success – Secrets of Highly Effective Bloggers

Content is the lifeblood of any blog and arguably the single-biggest factor that draws traffic to a blog. An effective content writing style gives huge leverage to the blogger and keeps readers wanting more. Bloggers are always looking for ways and means to create more content, present it differently, look for engaging the reader and thereby increase traffic, and improve conversion. The key to improving your writing style is of course to write more. The more you write the better you get. But improvement does not happen by accident. You need to know where you are going, keep measuring and analyzing your style in relation to the various metrics you monitor. Like most bloggers, I also subscribe to a number of other blogs on topics that interest me. And my mail-box gets flooded every morning with periodic emails from these subscriptions. For me, there are five special bloggers: Victor Cheng, Brian DeChesare, Seth Godin, Darren Rowse and Mark Suster. You would have your own special list.   What makes these bloggers (and their blogs) special? Why does their content attract such a large readership? What are the secrets of highly effective bloggers?   1. They’ve been writing for years – I have been reading each of their blogs for several years now. Seth has stated that he has been “showing up” daily for the past seven years! And too, with valuable content. This takes some serious dedication. And patience. Yes, they are in for the long haul. There is no “quick” solution to building a successful blog.   2. They have been putting out valuable content FREE for years...

Have your own style while blogging!

In an earlier post I wrote about the things that five hugely successful bloggers follow. In this post, I want to describe the various “best practices” that these five bloggers flout. The objective of this post is to highlight that there are very few rules to blogging. You can have your own style and be successful. Blogging is a highly satisfying, interesting and challenging vocation. It allows you to be yourself with very few restrictions. Read on to see how five pro-bloggers smash certain well-accepted myths of blogging and are still largely successful.   Use of Images: It has been long accepted that unless you have an image your post will not rank high on Google. Even Yoast’s hugely successful WordPress SEO plug-in gives a lot of weightage to images. Well, none of Victor Cheng’s posts contain images. It is all text and his emails are also text. With more than 500 posts, a huge following, a successful book (Case interview Secrets) and a subscription (Strategic Outlier), Victor is a hugely successful blogger. No images can be seen in Seth Godin’s posts either, although every once in a while he comes with an info-graphic. But both these successful bloggers blow away the myth that every post must have an image.   Comments: While four out of my five favorite bloggers religiously follow and respond to comments, Seth does not even have the comments section in there. Day in and day out, Seth writes for his audience, without seeking their comments. This attitude can only come from three things: (a) extreme belief in the quality and value of his writings...