Caine’s Arcade – I Want The Fun Pass!

Caine's Arcade

This viral video has been warming hearts left and right around the globe, including mine. In fact, the first time I saw it I got a little choked up. Tears of joy welled up, along with feelings that this world is a great place  and the knowing that children  hold hope for us all.

So we’ve got this sweet little boy named Caine. He’s spending the summer hanging out in his dad’s used auto parts store in East LA. Caine takes a bunch of empty cardboard boxes and turns them into an arcade. But not just a pint sized arcade, but an entire front-of-the-store arcade.

Kids with cardboard boxes… the possibilities are endless. But then this young filmmaker came by the store, saw the ingenuity in Caine’s efforts, and… watch the video to get the rest of the story.

Caine’s Arcade from Nirvan Mullick on Vimeo.

I relate to Caine. He’s creative, inventive, risk taking yet tender hearted. He moved forward with his ideas but also kept a part guarded, needing assurance that it was safe  for him to show up in this way. The flash mob you’ll see in this video are, in my opinion, a band of angels watching over Caine and giving him the assurance to keep moving. To keep going. Never quit.

All of you reading this post are my band of angels during this public rebranding effort.

Check out the other articles in Nancy’s public rebranding series!

About Nancy Marmolejo

I'm Nancy Marmolejo and one day I woke up and realized I needed to rebrand. Or add a brand. Or throw everything out. You see, I don't have it all figured out and I'm publicly sharing my process so you'll either be inspired or forewarned. Pick your path. When I'm not searching for new directions, I can be found giving stellar tips and top notch coaching at