How to effectively resolve Google manual actions penalty

  For all practical purposes, Google owns the internet. Google rewards “white-hat” SEO practices by providing the sites that employ tried and true techniques a higher ranking in search results. Conversely, Google punishes “black-hat” practices. A common penalty - inflicted on about 400,000 sites a month - is the manual actions, and this post will help you very effectively resolve Google manual actions penalty.   Sites of any size can be punished for using shady techniques such as link buying, using fraudulent methods to drive traffic to a site, keyword-stuffing, having spam blogs to generate ad revenue, etc. A site need not even indulge in such activity. Mere suspicion on Google's part is sufficient to invoke the penalty.   Google’s primary and only interest is in ensuring that the online visitor trusts the internet and continues to spend more and more time online. To accomplish this, Google is constantly revising its search and indexing algorithms. There are thousands of updates constantly applied, to ensure that the online visitor has the best online experience.   To achieve this, Google is also spending millions of dollars in the following activities: Laying ultra high-speed internet cables in select cities, such as Kansas City (KS), Austin (TX) and Provo (UT). It is making the internet safer. Google’s Project Zero is an ethical hacking program which identifies and stymies hacking operations even before they become effective. Heavy investment and continuous improvement in search. Identifying sites that are remotely suspicious from a user experience perspective, and knocking them off search results.   The last one is the topic of this blog post.   In 2014,...

Keyword Research techniques for ecommerce and blog sites

Although the entire search industry is keyword-based, the holistic approach to understanding and then deploying effective keyword research techniques is generally missing. People are often challenged with knowing where to start or how much information is adequate. Keyword research requires patience (usually in short supply), a strategic approach (absent in most cases) and a methodical framework (often unavailable). If you methodically create and execute a strategic plan for keyword research, your site should see a sustained increase in traffic. The resulting traffic would be high-potential because they have been directed to your site by means of highly relevant keywords. More than 19 billion searches are conducted each month. People are looking for information online all the time. (Source: http://www.comscore.com/Insights/Press-Releases/2013/8/comScore-Releases-July-2013-US-Search-Engine-Rankings) The primary method of conducting a search is, quite simply, typing a keyword into a search engine. The whole search business is centered on keywords: Users begin their search using keywords. Advertisers bid for spots associated with high-paying keywords. Websites and blogs optimize their information for relevant keywords. Search engine bots scour the web looking for sites with good information, and then, using keywords, index them within their databases. Search engines display results and advertisements based on ranking for keywords. The objectives of keyword research should include: Increase traffic to the most important (high conversion) landing pages. Increase high-potential customer traffic to the site. Convert this increased traffic into paying customers and increased revenue. Increase the amount of time people spend on your sale pages. Identify competition based on your target keywords. Identify synergistic partners based on your target keywords. Together, achieving these objectives will lead to higher revenue.  ...

5 Less Known Social Media Marketing Tools For Small Businesses

What tools should you really use? Which ones are viable methods of helping gain popularity, business, and sales? Which applications can actually be considered important tools when it comes to designing your social media marketing strategy? There are so many tools and applications being raved about on message boards and news sites all over the internet, but not all social media marketing tools have gained the recognition they deserve. There are a lot of fantastic tools out there that no one really ever hears about. Listed below are the top five picks for less known social media marketing tools we feel are a must have for small businesses. You may find you incorporate one or all of these tools into your own social marketing strategy, and, in fact, we encourage you to do so. 1- EditFlow EditFlow is a plugin from the major open source content management system, WordPress. It allows you to manage your entire editorial team seamlessly, without any hassle or extra work on your own behalf. The plugin allows you to get a simple to understand snapshot of your month to month content with its calendar features. Another feature offered by this neat all-in-one plugin is an improved content status over and beyond what WordPress typically offers. I would suggest that any business owner who has to manage a multi-author website use this tool. It keeps everything flowing smoothly, eliminating the stress that comes from having to manage multiple authors and their work. 2- Tweet Level Tweet Level allows you to search for hash tags (the ever popular, easy to use Twitter feature that looks like...

Affordable SEO Services the key to Get Higher Ranking on Search Engine Result Pages

When it comes to the page ranking and the better popularity of a website one of the most common factors that comes to our mind is the choice of the proper SEO services. In fact, the point is that within the past decade the SEO services have made quite a name for itself. The need of proper SEO services is quite well known among the website owners and webmasters. It should always be kept in mind that the need of SEO starts from the very launch of a website. Along with that it should also be noted before the final launch of a website it is essential to follow certain guidelines to make it more search engine friendly which in turn increases the chances of visibility of the website on search engine ranking. However, before we can delve into the theories and details of proper search engine optimization it is essential to get a clear idea of what search engine optimization or SEO Service really is and the purpose it serves. Although, search engine optimization as a whole is a vast concept and there are a lot of factors that are involved in the process of proper optimization of a website, in short it can be stated that search engine optimization is basically a process of increasing the popularity and visibility of a website on the search engine result pages. The main goal of SEO is to make a website visible on a higher ranking position on or closer to the top ten lists of the search engine result pages. Here is a simple example to describe the process....

Out of the Box Online Marketing Tactics to Try

Online marketing is cost effective in most cases, and it can be easy to do even when you have a limited amount of experience. Of course, just because something is easy does not mean that you should do it without at least an idea of what you have to do to succeed! First, look at the successful, tried and true online marketing tactics and ideas that others are using. Making use of great content on your site, adding social networks to your plan and learning to engage with the online audience are all a part of the overall marketing experience, and all are things that can work. While you want to incorporate those workable strategies into your own marketing plan, you might find that thinking a bit outside the box can be helpful as well. When you have some ideas that are a bit different from the competition, you have a chance to stand apart from the pack. It might be just what you need. The following are some of the different things that you might want to add to your online marketing plan. Others have found them successful in the past, and they could work well for you. Everyone Loves a Free Ebook One of the simplest things that you can offer to people is a free e-book. The book does not have to be overly long. It just has to have content that the consumer would want to have. You can write the book, add it to a .PDF file with some royalty free photos, and provide it as a free download on your site. You could...

Top 3 WordPress Plugins to Eliminate Headaches with a New Blog

By: Amy Guy Retireblogging.com I have recently started a self-hosted wordpress blog. Through trial and error of my own, I have learned to appreciate 3 plugins that I have discovered. If you are not savvy in writing and editing code, these are great plugin to integrate. They have saved me time and put an end to my staring at the screen until I figure it out headaches. The first plugin is the HTML Snippet (V 1.0). Integrate HTML code seamlessly to your wordpress. This plugin lets you generate a shortcode corresponding to any random HTML code be is javascript, ad codes, vide embedding codes or any raw HTML. The shortcodes can be used in your pages, posts and widgets. Insert HTML Snippet is developed and maintained by xyzscripts . This plugin has saved me so much time in adding advertisements and other links into my page. Very simple to use and works perfect. The second plugin is WPShopcart. The woocommerce plugin was not compatible with my site and I discovered this awesome plugin. It does everything that you need it to do. WordPress Integration, Easy to Install ,Works with any WordPress Theme, Works well with other WordPress Plugins, Shortcodes available. Plugin handles on-line sales order processing for small businesses including digital downloads and Paypal payments – this is easier and more comprehensive than many PC based systems I have seen and used. I upgraded from the free version to the Pro version for $29. It was well worth it. I can easily keep track of my ebook inventory, change prices, announce a sale, update book covers, etc. The pages...

How to Evaluate Your Online Presence

As a business owner, you know that website design has become a very important part of your business’ growth, but there is much more to an online presence than simply having a website for your customers to view. There are a few important aspects to keep in mind to make the most out of your online presence. Website Usability With mobile phones and tablet devices becoming more and more popular around the world, you need to make sure that your website is accessible on multiple devices. You need to test your usability on different mobile devices, to ensure that your audience is able to view your site as it should be, optimized for their particular device. This is very important as a large part of your audience are likely going to be from mobile phones and tablet devices. Also make sure that your website can be viewed in multiple browsers, testing all the popular varieties to ensure that people browsing form their desktops can view the site in any browser. Analytics and Monitoring Website design is only one small part of maintaining your company’s online presence; you will need to constantly monitor your website and analyse analytic and reports for performance, making sure that your website is performing and improving as it should. Make note of your website’s bounce rate and consider the popularity of certain pages and products to accurately assess what your audience is interested in. You can always improve your website, as it is something that you will constantly need to work on in order to perfect. Accessibility It is vital that your website is found...

Traffic Building Strategy: Content Marketing

Huge Traffic Building Strategy #2: Content Marketing These days it is not enough to have a pretty website with your services, an about page and a contact form. If you’re looking to drive traffic to your website or blog it’s essential to be offering good, no …wait for it…great.... content. Content is king. There is so much noise and distraction in the online world, the only way you are going to grab attention and more importantly, hold attention is if you give people great “stuff” to watch, listen, do or read on your site. This might sound daunting, but it doesn’t need to be. Really. We’ve got ways; Are you familiar with bounce rate? They come, they glance they go, ba-boing ba-boing! We are looking to avoid bounce rate, and these days, to do so, we need to be creative. I talked about 6 easy ways to get traffic to your blog or website in this video last year, so for those of you who would rather watch and listen, head on over here. Often times the content can be driven from off-site, like Facebook, or a great video ( or series) you produce on Youtube. With a link back to your site you’re gathering folks from the outside and drawing them in. Of course now your job is to keep them on your site, so how to do this? Creativity. Thinking outside of the box. Check out blender company Blendtec.com’s series of video’s “Will It Blend?” In this video BlendTec’s CEO Tom Dickson attempts to blend an Apple iPad. In the past Tom has blended everything from marbles...

Is Keyword Anchor Text Killing Your SEO?

Since the release of Penguin 2.0, many sites have taken a dive in the SERPs. One of the causes of poor SERP performance is an excess of anchor text containing specific keywords. Back in the old days, one of the main goals of link building was to cultivate as many incoming links as possible with anchor text that included keywords and key phrases relevant to a site’s SEO strategy. In recent years, Google has started paying a great deal of attention to the features of a naturally accrued link graph and penalizing sites with backlink profiles that show signs of being engineered by SEOs. High quality sites tend to gather links with a diverse range of anchor text. Most linkers aren’t interested in contributing towards a site’s SEO strategy and won’t choose to include keywords in anchor text, instead using site, brand, or author names, topics, and a collection of generic nouns (“article”), verbs (“said”), adverbs (“here”), and so on. If 80% of a site’s incoming links include keyword-rich anchor text, especially if the keywords are identical, Google’s algorithms are going to consider the site to have been heavily optimized and thus decide that the link graph doesn’t accurately reflect the quality of the site, leading to a discounting of those links and a drop in SERP position. Given that this was historically such a common and effective SEO strategy and is still used by less skillful SEOs, it’s more than likely that a site is going to see a downward push in the SERPs relative to their less “optimized” competitors. So, what can be done to mitigate the...

Search Engine Optimization

Search Engine Optimization SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that may potentially improve your website and save time, however you'll also risk damage to your site and reputation. make sure to research the potential benefits as well because the damage that an irresponsible SEO can do to your site. many SEO and other agencies and consultants provide helpful services for website owners, includes: Emblix solutions 1.Review of your website content or structure 2.Technical advice on website development: for eg. hosting, redirects, error pages, uses of the JavaScript 3.Content development 4.Management of online business development crusades 5.Keyword research 6.SEO training 7.Proficiency in specific markets and geographies. Keep in mind that the Google search results page includes organic search results and often paid advertising (denoted by the heading "Sponsored Links") as well. Advertising with Google will not have any effect on your site's presence in our search results. Google never accepts money to incorporate or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can give you with an excellent deal of information regarding how to optimize your site for organic search. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to control search engine leads to unfair ways. Practices that violate our guidelines could result in a negative adjustment of your site's presence in...